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You are here: Home / Font Combinations / What Fonts Go With Franklin Gothic?

The BonFX Letter

One good pairing.
Every Tuesday.

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This week — no. 14

Quiet authority

Merriweather sets the tone in one line. Lato stays out of the way and lets it.

MERRIWEATHER 700  +  LATO 400

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franklin gothic font pairing

What Fonts Go With Franklin Gothic?

August 11, 2026 by Douglas Bonneville

Franklin Gothic pairs great with Baskerville, Cheltenham and Garamond. All 14 pairings are shown below in real rendered specimens, with the reason each one works. Every pairing below is checked against 11 published typography sources.

What fonts go with Franklin Gothic? 14 pairings are shown below, each with a reason it works.

Franklin Gothic is a working typeface, not a novelty. The combinations below were checked against published sources; they are the ones that actually show up in real work, not a random contrast exercise. Here are 14 fonts that pair well with Franklin Gothic.

Font Pairings for Franklin Gothic

  1. Baskerville
  2. Cheltenham
  3. Garamond
  4. Georgia
  5. News Gothic
  6. TeX Gyre Schola
  7. Helvetica
  8. Futura
  9. Trade Gothic
  10. Univers
  11. Times New Roman
  12. Abril Fatface
  13. Source Serif 4
  14. Lora

1. Baskerville

Franklin Gothic paired with Baskerville - Style A showing headline and body text

Typewolf’s own curated suggestion for this face — a transitional serif with enough weight to hold body text under Franklin Gothic’s blunt, heavy headline forms.

Franklin Gothic and Baskerville - Style B layout Character specimen showing Franklin Gothic and Baskerville alphabets

2. Cheltenham

Franklin Gothic paired with Cheltenham - Style A showing headline and body text

Both are workhorse newspaper faces (this exact pair runs NYT Cooking and NYT Food Festival), so headlines and long-form text share the same no-nonsense editorial register.

Franklin Gothic and Cheltenham - Style B layout Character specimen showing Franklin Gothic and Cheltenham alphabets

3. Garamond

Franklin Gothic paired with Garamond - Style A showing headline and body text

An old-style book serif under a grotesque headline gives the page a historical anchor against Franklin Gothic’s early-20th-century industrial weight.

Franklin Gothic and Garamond - Style B layout Character specimen showing Franklin Gothic and Garamond alphabets

4. Georgia

Franklin Gothic paired with Georgia - Style A showing headline and body text

A screen-tuned serif with a large x-height keeps body copy legible at small sizes while Franklin Gothic carries the bold display work — the pairing Time built its identity on, and Time.com is itself one of the live sites Typ.io tracks running Franklin Gothic URW with Georgia.

Franklin Gothic and Georgia - Style B layout Character specimen showing Franklin Gothic and Georgia alphabets

5. News Gothic

Franklin Gothic paired with News Gothic - Style A showing headline and body text

The two grotesques are close cousins in the same American gothic lineage, so swapping between them (as seen across three different vintage record sleeves) reads as one family rather than a clash — useful when a project wants a single gothic voice at two weights.

Franklin Gothic and News Gothic - Style B layout Character specimen showing Franklin Gothic and News Gothic alphabets

6. TeX Gyre Schola

Franklin Gothic paired with TeX Gyre Schola - Style A showing headline and body text

An open, metric-compatible revival of the classic Century Schoolbook design — even, wide-set letterforms for steady, readable body text that lets Franklin Gothic’s condensed headlines stay the loud element on the page.

Franklin Gothic and TeX Gyre Schola - Style B layout Character specimen showing Franklin Gothic and TeX Gyre Schola alphabets

7. Helvetica

Franklin Gothic paired with Helvetica - Style A showing headline and body text

Two grotesques from different eras placed side by side (as on the *All the President’s Men* poster) — Franklin Gothic’s rougher, older-cut forms give texture that pure Helvetica lacks on its own.

Franklin Gothic and Helvetica - Style B layout Character specimen showing Franklin Gothic and Helvetica alphabets

8. Futura

Franklin Gothic paired with Futura - Style A showing headline and body text

Geometric sans against Franklin Gothic’s more human, irregular grotesque strokes — a contrast of construction logic (compass-and-ruler vs. hand-cut) rather than just weight.

Franklin Gothic and Futura - Style B layout Character specimen showing Franklin Gothic and Futura alphabets

9. Trade Gothic

Franklin Gothic paired with Trade Gothic - Style A showing headline and body text

A second American workhorse grotesque, narrower and more mechanical than Franklin Gothic — real-site use (And/Or Motion Design Studio, pairing Franklin Gothic Std Extra Cond with Trade Gothic LTStd Bold Ext) shows the two splitting duty by cut rather than by contrast, one for tight extended display, one for the rest of the page.

Franklin Gothic and Trade Gothic - Style B layout Character specimen showing Franklin Gothic and Trade Gothic alphabets

10. Univers

Franklin Gothic paired with Univers - Style A showing headline and body text

Type designer Karel Martens deliberately reached for Franklin Gothic — not Helvetica — for his 1970s Filmhuis Nijmegen theatre posters, “to escape the popularity of the Helvetica,” and set the companion text in Univers on an IBM Selectric Composer. The result pairs Franklin Gothic’s warmer American cut against Univers’s cooler, gridded Swiss system — two grotesques with genuinely different temperaments rather than two flavors of the same neutral sans.

Franklin Gothic and Univers - Style B layout Character specimen showing Franklin Gothic and Univers alphabets

11. Times New Roman

Franklin Gothic paired with Times New Roman - Style A showing headline and body text

A dense, small-size transitional serif built for running text sits underneath Franklin Gothic’s blunt display forms (seen together, along with Helvetica and Georgia, on the site “The Bright Future of Car Sharing” in a Codrops round-up of web type combinations) — one of the oldest, most neutral body serifs against one of the oldest American display grotesques, a pairing that reads as plain utility rather than styling.

Franklin Gothic and Times New Roman - Style B layout Character specimen showing Franklin Gothic and Times New Roman alphabets

12. Abril Fatface

Franklin Gothic paired with Abril Fatface - Style A showing headline and body text

A high-contrast display didone with dramatically thick-thin strokes gives Franklin Gothic’s flat, even grotesque weight a decorative counterpoint for headlines and pull-quotes, seen paired on real sites Typ.io tracks running Franklin Gothic URW.

Franklin Gothic and Abril Fatface - Style B layout Character specimen showing Franklin Gothic and Abril Fatface alphabets

13. Source Serif 4

Franklin Gothic paired with Source Serif 4 - Style A showing headline and body text

Adobe’s Source Serif brings even color and sturdy, bracketed serifs built for sustained reading, giving long-form body copy a quiet steadiness while Franklin Gothic’s blunt, industrial forms stay reserved for headlines and captions.

Franklin Gothic and Source Serif 4 - Style B layout Character specimen showing Franklin Gothic and Source Serif 4 alphabets

14. Lora

Franklin Gothic paired with Lora - Style A showing headline and body text

Lora’s calligraphic-rooted curves and moderate contrast were drawn for comfortable long-form reading on screen, giving Franklin Gothic’s blunt, industrial headline forms a warmer body partner underneath — while Franklin Gothic stays the only “loud” element on the page.

Franklin Gothic and Lora - Style B layout Character specimen showing Franklin Gothic and Lora alphabets

Conclusion

There are no absolute rules for font pairing, just principles to guide you. The key is contrast—in weight, in style (serif vs. sans-serif), or in personality. Franklin Gothic is versatile enough to play well with many different typefaces.

Trust your eye, experiment freely, and remember that the best pairing is the one that serves your content and audience. Typography should enhance communication, not complicate it.

Sources

  • Typewolf
  • Fonts In Use (Franklin Gothic, ATF)
  • Fonts In Use (ITC Franklin Gothic)
  • FontPair.co
  • Klim Type Foundry
  • Codrops
  • Typ.io
  • MyFonts (ITC Franklin Gothic)
  • Adobe Fonts (Franklin Gothic, URW, and ATF)
  • Monotype / Linotype (multiple slugs)

More Font Resources

  • The Big Book of Font Combinations
  • 29 Principles for Making Great Font Combinations

About the Author

Douglas Bonneville is a graphic designer and typographer since 1992. He is the author of The Big Book of Font Combinations and has contributed to numerous design publications. His work focuses on making typography accessible and practical for designers at all levels.

About Douglas Bonneville

Douglas has been a graphic designer since 1992, in addition to software developer and author. He is a member of Smashing Magazine's "Panel of Experts" and has contributed to over 100 articles. He is the author of "The Big Book of Font Combinations", loves cats, and plays guitar.

The BonFX Letter

One good pairing.
Every Tuesday.

2-minute read · free

This week — no. 14

Quiet authority

Merriweather sets the tone in one line. Lato stays out of the way and lets it.

MERRIWEATHER 700  +  LATO 400

A font specimen, a pairing that works, and one line on why it works. That is the whole email.

Free. One click to unsubscribe. No sharing, ever.

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