Typography & Graphic Design Blog
Zebrapets asked our team at Robin Design Studio to create a visual language, concepts, packaging and identity for their brand. The goal was to introduce the new pet brand to the German market in a fresh, bold and minimalist way. We used two basic main colours: black & white, because there is a serious colour-chaos in the shelves of the pet shops (and we all know the Von Restorff Effect).
What happens when we remove our narrow definition of creativity, and accept that we are all inherently creative?
We will come to see that tapping into creativity equates to harnessing our power to create, rather than to imitate. That is it! How that shows up for you is up to you. You could build something with your hands. You could list out 10 really bad ideas, but hey, they are original and they are your creative ideas. Who cares. It’s a muscle. You need to stop being a victim of creative perfectionism and start acting like a beginner, a child. That is the first step, to leading a creative life. Read On…
Hong Kong is all about more. NOC is a coffee company that believes in less. Less of what you don’t need or never asked for. Less irrelevant choice. Less cutting corners. In a world that is obsessed with more, NOC decided to put a stake in the ground for believing in less. Nobody needs dozens of types of flat white – all you need is a good one. We created a coffee experience to give a moment of calm amid the chaos of a busy city.
The Bibliophilia collection is inspired by an obsession with the underlined passages in our favorite books. Snippets of text from authors, philosophers and thinkers are used as a springboard for a new idea and illustration.
When was the last time you changed your mind about something? We’re afraid of changing our minds we’re afraid of the consequences of changing our minds. What will people think? …Uncertainty is the very thing that art thrives on. The writer Donald Barthelme said that the artist’s natural state is one of not-knowing” …You start each work not knowing exactly where you’re going or where you’ll end up. “Art is the highest form of hope,” said painter Gerhard Richter. But hope is not about knowing how things will turn out –it is moving forward in the face of uncertainty. It’s a way of dealing with uncertainty. “Hope is an embrace of the unknown and the unknowable,” write Rebecca Solnit. To have hope, you must acknowledge that you don’t know everything and you don’t know what’s going to happen. That’s the only way to keep gong and the only way to keep making art: to be open to possibility and allow yourself to be changed.”
