What we have left is 19 top fonts that met the criteria of being mentioned at least certain number of times. And here are the results!
- Futura –
- Garamond –
- Frutiger –
- Helvetica / Helvetica Neue –
- Minion –
- Bodoni –
- Clarendon –
- Franklin Gothic –
- Univers –
- Gill Sans –
- Akzidenz Grotesk –
- Avenir –
- Caslon –
- Myriad –
- FF Din –
- Trade Gothic –
- Baskerville –
- Warnock –
- Bembo –
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Mary Bonneville says
I’m impartial to Frutiger for a sans serif…
Jacob Cass says
Nice summary, I like how you’ve added the suns for each mention. Not surprised to see Futura as #1.
Gotham will probably be on this list shortly too. Getting used quite often these days – seeing it everywhere.
Douglas Bonneville says
Hi Jacob. I agree with the Gotham recommendation…A great post could easily be “Fonts destined to be classics” with Gotham leading the way. And “Shuriken Boy” probably won’t make the cut ๐
http://www.fonts.com/findfonts/detail.htm?pid=202859
Angel L. says
I’ve become a huge fan of Avenir lately. I agree with Mr. Cass, Gotham is becoming very popular.
Philip Davis says
Hm, I am a bit surprised that Avante Garde is missing from this list. Futura as #1 is not all that surprising though. Nice collection!
Douglas Bonneville says
Hi Philip: Avante Garde was in top 40, but it had just a few less votes overall than the last 3, starting with Baskerville. I was really surprised to see Baskerville ahead of Avante Garde, but perhaps in the end, Baskerville has just a wider range of application and versatility. But it was close. Maybe I should do a “Top 20 to 40 fonts” post ๐
Douglas Bonneville says
Hi Angel: I think both Avenir and Gotham will eventually make a list like this. I love Avenir a lot. Though lighter overall, it evokes the same kind of sophisticated sans serif feeling that comparable weights of Gotham do – very dignified.
NBK says
Always good to see a list like this. I also agree with Jacob, that Gotham is everywhere now. Funny that it started as a commission for GQ Magazine. And Obama’s campaign for “Change we can believe in” uses it.
Douglas Bonneville says
Hi NBK. Thanks for stopping by. There is a lot of love for Gotham. I wonder if it’s fundamental enough to stick with us for the next 50 years. It seems like a fundamental addition to the basic sans family we should all have.
Lauren says
Thanks for compiling this list :). I too am surprised Avant Garde did not make the top 19, or 20 even, but it is a bit specific an stylized whereas Baskerville is much more versatile and applicable in common uses of type as you suggest. Thanks again ๐
Douglas Bonneville says
Lauren, I have a special runner up prize for Avante Garde ๐
Erik says
Nice list and like the most of the comments no surprise Futura is on number one, but still a bit surprised with the Helvetica position, but that’s probably because I love it. Anyway great list always useful !
Douglas Bonneville says
Erik: I was surprised to see Futura up there too at number one when I crunched the numbers. I thought it would be much further down, but in the top 10. I thought it would be 1) Helvetica and then 2) Garamond. I was most surprised to see Minion up there in the top fonts at all. I personally like it a lot (not love it) and use it all over the place, but I didn’t realize others used it the same way. I thought I was being a bit passe. Minion is definitely a swiss army knife typeface. Perhaps it’s more ubiquitous than I realize. I’ll have to keep an eye out for it…but I have to admit all the old school Adobe literature (not sure about today) with the Myriad / Minion pairing looks good to me still. Thanks for stopping by.
ganesh yadav says
Thanks for compiling this list..
is it possible to send me fonts zip files.. some fonts missing in my list..
Douglas Bonneville says
Sorry, these aren’t the free type of fonts. These are pay-only…Try myfonts.com.
Rick Lecoat says
I remember being taught in design school that the correct spelling was โfountโ and that a font was something that you dipped babiesโ heads in. What the hell happened to THAT?! I think that it was the last time I ever saw it spelled that way, though the guys teaching me were serious, heavyweight, old-school, hot-metal boys who knew more about type than I could ever dream of knowing.
Anyone have any info on the switchover? Is it just an overly-propogated Americanism?
Douglas Bonneville says
Hmmm…it makes sense that “fount” would be right, and in “foundry”, as in “hot metal” being poured into molds. But words take on new meanings over time, and spelling seems to follow popular usage. You’d have to shoppe around though to be sure…
Stewart says
Hi Douglas, just found your blog via the esteemable Mr Airey. A very refreshing read, thanks. Just one question. Am I correct in believing that for all intents and purposes Akzidenz Grotesk and Helvetica are the same font? Was not Helvetica based on Akzidenz which was the original Sans Serif (Grotesk) typeface? Can you clarify the difference? Thanks
Douglas Bonneville says
@ Stewart: Akzidenz Grotesk is a forerunner of many modern sans serif typefaces, most notably Helvetica. They are quite different though. Maybe at small sizes they look very similar but on close inspection they are quite different. Akzidenz has been called “quirky” and “idiosyncratic” and if you really zoom in and look at the glyphs, it’s true. Most of the letter forms have something unique or off-balance that imparts an effect which I can’t describe, but overall, love. Akzidenz Grotesk, and URW Grotesk (a related typeface) are 2 of my all time favorite fonts. My humble little logo “bonfx” at the top of this blog is URW Grotesk. For instance, notice the strange angular little foot on the bottom of the “b” in “bonfx”. It’s details like that which captivate me and imbue the typeface with a very unique personality.
Helvetica is an exercise in creating uniformity out of the quirkiness from the Grotesk fonts we are talking about. If you closely examine the letter forms side by side, you’ll see that wherever one of the Grotesks does something odd or off-balance, Helvetica decides in a way that is consistent with all the other letter forms in the typeface. This uniformity gives it a colorless, neutral, utilitarian kind of personality, which “gets out of the way” of the message. However, whatever your message is with Helvetica, this utilitarianism tends to have a strong presence.
For instance, try setting “I love you, my dearest” in both Helvetica and URW Grotesk. If you compare them side by side, the Helvetica version seems sterile and robot like, while the Grotesk imparts a genuine, quirky kind of emotion. Your mileage may vary, but those are the kinds of things I think about when I use these faces.
Stewart says
Wow,Thanks for the lengthy reply, much appreciated. Next time I will make sure I arm myself with the facts rather than half the information!
Martin says
Great article Douglas. Your passion for Typography shines through in your generous replies. I am just waking up to the true importance typography must have in graphic design, and this article has inspired me to read more and thus learn more.
Thanks for putting this together, much appreciated.
Douglas Bonneville says
@ Martin:
Glad to be a part of your inspiration!
Design babe Brisbane says
I really love Gotham, i agree i have seeing it very often.
Douglas Bonneville says
@ bydaughters
Gotham is surely going to be a modern classic. I think it really is one of the few typefaces can say that about with confidence.
rz borusa says
Having enjoyed a PBS feature on Helvetica I went looking on notepad and couldn’t find. It has been Interesting to hear what the professionals have to say. I have switched to Trebuchet MS for use on PC. Seems similar to Helvetica.
My main consideration is readability. When I go a courtin the opposite sex I will have to step it up. I am reminded of an episode of Seinfeld where Georges story tested the best for courting. All in good fun.
Designerfoo™ says
Love Avenir! I see no verdana in there, hmmm… most corporates atleast this side of town/world prefer verdana! ๐ But then again these are what designers prefer… choices choices
Douglas Bonneville says
@ Designerfoo: That is interesting. What side of the world might that be? I hadn’t thought of it explicitly, but list reflects a very Western bias!
Orth Otic says
I like copperplate myself. But then, I was dropped on my head as a child. I think it gives a nice feudal dignity to proceedings.
Douglas Bonneville says
@ Orth: Copperplate is way up high in the list. It’s overused, but still a great typeface in the right context.
Marion says
Go figure futura is at the top….Love it! Thought Helvetica would be second place for sure. Thanks for the list.
logo design brisbane says
i love all those fonts…so simple.
Hans Koevoet says
Gotham-fans, check this: http://gothamlogos.tumblr.com/ One of them actually is Avenir. Can you see which one?