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What you see is not always what you are looking at

All the balls are the same color — and that color is *brown*! pic.twitter.com/JriPXHnNYR

— Chaz Firestone (@chazfirestone) June 14, 2019
This is amazing. If you cover the colored lines that pass over each ball, you’d see the balls are all the same color. Cones, rods, and brain are all playing a game!

The Key to Unleashing Your Natural Creativity

Could the key to creativity be multitasking in slow-motion? Not only are successful people found multi-tasking several projects at once, they’ve also found time for hobbies. Studies reveal how mixing it up can be surprisingly beneficial and can help us sharpen our senses and change perspectives.
What can we learn from the world’s most enduringly creative people? They “slow-motion multitask,” actively juggling multiple projects and moving between topics as the mood strikes — without feeling hurried. Author Tim Harford shares how innovators like Einstein, Darwin, Twyla Tharp and Michael Crichton found their inspiration and productivity through cross-training their minds.

An Artist According to Mondrian

Mondrian quote on art

Mondrian and the Pursuit of Pure Form

Piet Mondrian spent his career stripping away everything unnecessary until only the essential remained. His famous grid paintings with primary colors represent the end point of a long journey from representational landscapes to pure abstraction. For Mondrian, an artist was someone who could see past the surface of things to the underlying structure. This vision of the artist as someone who perceives deeper patterns has profound implications for design. Every successful design solution involves finding the essential truth of a communication problem and expressing it with clarity.

Reduction as a Design Principle

Mondrian removed curves, removed secondary colors, removed texture, removed everything that did not serve his compositional goals. Designers can learn from this relentless editing process. Every element in a design should justify its presence. If something can be removed without losing meaning, it probably should be. The challenge is knowing when to stop. Mondrian spent years refining his approach, and his late works show an artist who had found exactly the right balance of elements. Reaching that point requires both the courage to remove and the wisdom to recognize when enough has been taken away. Look at your current project. What could be removed? What is there only because you put it there, not because it serves the communication goal? Mondrian would have asked these questions constantly.

Henry Miller: Forget Yourself

Henry Miller quote on creativity

The Creative Power of Self-Forgetting

Henry Miller understood something that most creatives eventually discover: the best work happens when you get out of your own way. When Miller said “forget yourself,” he was pointing to a state that athletes call flow and artists call being in the zone. Self-consciousness kills creativity. The moment you start thinking about how you look, what others might think, or whether your work is good enough, you lose access to the deeper currents of creative energy. Miller spent years as a struggling writer in Paris, learning to silence his inner critic and let the words flow without judgment.

Practical Application for Designers

For graphic designers, this advice translates directly to the blank canvas problem. That moment of paralysis when you open a new file and suddenly every choice feels loaded with significance. The solution is to start making marks without worrying about their quality. Sketch ugly. Design badly. Get the self-conscious phase out of your system so the real work can begin. Miller wrote in the mornings before his rational mind fully woke up. Many designers find similar benefits in starting projects late at night or early in the morning, when the editorial voice is quieter and the creative voice can speak. The goal is to reach that state where time disappears and you look up to find hours have passed. That only happens when you forget yourself completely and become absorbed in the work itself.

You Can Design Everything

Massimo Vignelli

Vignellis Unified Theory of Design

Massimo Vignelli believed that design principles transcend individual disciplines. Whether designing a subway map, a corporate identity, packaging, furniture, or tableware, the same fundamental rules apply. Visual hierarchy, proportion, grid systems, and typographic discipline work across every medium and scale. This philosophy stands in contrast to the specialization that dominates modern design. Vignelli would have found it strange that a “web designer” might consider themselves unable to design a book, or that a “brand designer” might avoid packaging. For Vignelli, these artificial boundaries limited creative potential.

The Six Typefaces

Vignelli famously claimed that designers only need six typefaces: Garamond, Bodoni, Century Expanded, Futura, Times Roman, and Helvetica. This constraint was intentional. By limiting his typographic palette, he could focus attention on how type was used rather than which type was chosen. Modern designers have access to thousands of fonts, which often leads to paralysis or poor choices. There is wisdom in Vignellis restraint. Master a small set of typefaces thoroughly before expanding your toolkit. Know how each one behaves at different sizes, in different contexts, with different spacing.

Timeless Over Trendy

Vignelli dismissed design trends as superficial and temporary. His work aimed for timelessness, which he defined as designs that would remain valid across decades. The New York subway map he designed in 1972 lasted until 1979 and remains influential today. Achieving timelessness requires stripping away anything fashionable. What remains are fundamental principles of clarity, hierarchy, and proportion that do not change with shifting tastes. Evaluate your work by asking whether it will still function in ten years. If it relies on a current trend for its appeal, it has a short shelf life.

Read Design Culture for an insightful interview with Vignelli covering his story, thoughts on design and type, and advice to young designers.

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Merriweather sets the tone in one line. Lato stays out of the way and lets it.

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About BonFX

Douglas Bonneville has been a graphic designer since 1992 and has written about type here since 2009. BonFX is a blog about typography and design, and the books that came out of it.

  • The Big Book of Font Combinations
  • The Preposterously Huge Book of Google Font Combinations
  • UX for Cats

More about BonFX →

Start Here

  • Font Combinations: The Complete Guide
  • The 100 Best Fonts
  • 17 Types of Fonts
  • 29 Principles for Great Font Combinations
  • 23 Really Bad Font Choices
  • 20 Free Google Wedding Font Combinations

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