1. Background Video
How many times have you found yourself scrolling through your Facebook newsfeed just to stop at a quick video? Video draws attention. This is important in today’s Internet of short attention spans. Having a background video playing on your home page draws the attention of the user and makes them stay on your website. Background video is also very effective at quickly establishing a mood. For example, a background video going through shots of your employees collaborating, hard at work, and then relaxing after work over a couple beers gives off the vibe of a fun office that works hard and plays hard.
2. Highly Saturated Design
Much like the video background, a logo with saturated colors can make you stand out and draw attention to your website.
3. Storytelling as Design
Your story is important, to you and to the user. You should use your website design to help tell your story. There are a lot of ways to do this. Sometimes, a single image can tell the user everything that they need to know about you and your website. You can also make it interactive and have the user play out your story like a video game.
4. Card-Based Design
Card-based design seems to be a growing trend that will really take off in 2016. “Card-based” means that the content on the website is organized into squares or rectangles that fall into structured rows or patterns. This design is neat and orderly, and it looks great on a mobile device. Although Pinterest made this design popular, many other websites are starting to use it as well.
5. Stylish Loading Bars
One of the main web design challenge in 2016 will be fighting users’ short attention spans. A poorly designed loading page will quickly drive users from your page. At the same time, web design has evolved so that rich media is more important than ever before. If your website takes time to load, then you can take advantage of a loading page to keep the users’ interest. Much like the web page itself, the loading page can add to your story. If you sell cars, make your loading bar look like a car driving to the finish line. Here’s a nice one that would work great for a golf course:
6. Material Design
Material design has taken off since Google introduced it in 2014. This design style layers elements on top of each other, much like in flat design. However, material design includes shadows and a sense of space to add depth to the web page.
7. Emphasis on Unique Typography
The typeface that you use is incredibly important. A quick Google search shows that there is an abundance of free typefaces available to you, so there’s no reason to use Times New Roman on your website. Font Squirrel, Google Fonts, and Adobe Edge Web Fonts all have free web fonts you can easily use on your website.
8. Infinite Scrolling
Infinite scrolling is already a popular design trend that will continue to grow in 2016. This is a popular feature on any website that has a lot of content, like social media or news sites. Infinite scrolling means that the user can keep scrolling down and more content will load and appear. It makes for a truly immersive experience; there is no pagination getting in the way of the user continuing to discover interesting content.
9. Mobile-First Design
Your website has to be equipped for mobile use. There is no way around it: 80 percent of internet users own a smartphone and use it to surf the web. Mobile-first design as a principle takes the idea of mobile-friendly design one step further: not only is it smartphone compatible; it was designed first and foremost for small screens.
10. Personalized Content
One of the biggest emerging web design trends is the ability to personalize your homepage or other landing pages to make them more engaging to your users. You probably have great content on your website, but your users’ attention span is too short for them to go through hundreds of articles to get to the one they want. In 2016 you’ll have to figure out what your visitor wants and give it to them as soon as they are on the homepage. This is possible by using cookies, geolocation, and ad-clicks.
Really a great post Adrienne.
As we know our brains are built to deal with a moving world and are naturally drawn to video. We all understand the majesty and power of cinema. Video gives us editing, timing and framing tools that can help us convey our sense of style or brand identity. In product/service focused websites, the video can be used to give a sense of the product in action. So it is like “Video Background” is attracting a lots of attention.