BonFX

“Form without function is formalism. Typography can neither be modern nor beautiful if it just pays homage to form rather than fulfill its purpose – a legible communication.”

-Robert Büchler

 

It’s no trouble to be reminded of the simple things we can do to improve our typographic chops! This quick list of a dozen top typography resources feature over 100 easy-to-grasp hints, tips, and bits of advice. If you are a type newbie, spend a few minutes soaking up some new (to you) typography advice. If you are a seasoned type pro…well…spend a few minutes re-soaking up some old (to you) typography advice! Nobody remembers everything, right?

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“You can do a good ad with poor typography, but you can’t do a great ad with poor typography.”

—Herb Lubalin

 

 

“Black and white is the simplest and the most radical expression.”

-Werner Jeker

“A love of letters is the beginning of typographical wisdom. That is, the love of letters as literature and the love of letters as physical entities, having abstract beauty of their own, apart from the ideas they may express or the emotions they may evoke.”

-John R. Biggs

We’ve all done it. We all feel bad about it. We want to avoid it in the future: typography mistakes. Whether it was the result of not enough sleep, too tight a deadline, too small a budget, or all of those at the same time, we still must avoid these common typographic mistakes if we want to stay employed as graphic designers!

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“Any good typeface can be completely destroyed when misused or extensively overused. Helvetica seemed to sustain a beating like no other. Still fresh, still popular Helvetica is king.”

-Alexander Gelman

 

“Figures are the most shocking things in the world. The prettiest little squiggles of black looked at in the right light, and yet consider the blow they can give you upon the heart.”

–H.G. Wells, The History of Mr. Polly