BonFX

“I don’t believe in originality as an absolute, I think it’s more to do with interesting twists on existing forms. Borrowing from the Modernist designers of the recent past, for instance, is not plagiarism; it’s more a continuation of the processes and ideas that they set in motion. I’m influenced by Polish poster art of the 1960’s, which was influenced by Pop Art and Surrealism, and which in turn appropriated commercial art, comic book art, cinema and Victorian engravings, etc. I think the key to whether it’s good or not lies in the viewer’s response to a piece of design. Do they say “I’ve seen it before” or, “I’ve seen it before but not in that way.”

—Julian House

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“Most designers are untroubled by the notion of originality, but others are obsessed with it, and I see many problems caused by the delusional quest for originality. In my view originality is an overrated and misunderstood quality in contemporary graphic design. Copying is bad, no question. Infringing someone’s copyright for personal gain is immoral, not to mention illegal in most countries. But the only people who copy are the terminally second-rate and the downright dishonest, whereas the good designer freely borrows and adapts from sources in precisely the way artists have done for centuries. And furthermore, the good designer readily admits to this ‘appropriation.’ It is a quality of many good designers that their influences and sources are clearly visible and readily acknowledged.”

—Adrian Shaughnessy, How to be a Graphic Designer Without Losing Your Soul

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