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The BonFX Letter

One good pairing.
Every Tuesday.

2-minute read · free

This week — no. 14

Quiet authority

Merriweather sets the tone in one line. Lato stays out of the way and lets it.

MERRIWEATHER 700  +  LATO 400

A font specimen, a pairing that works, and one line on why it works. That is the whole email.

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Logo Design Chosen for Brands of Interest III

October 6, 2009 by Douglas Bonneville

The logo for “BonFX” (see the top-left corner of the website!) was recently selected for the third installation of “Brands of Interest” over at Dache. All of the logos are shown in black and white which reduces them to the same elemental level of design. The logos are all presented at roughly the same size and with the same white space. The article page is very fun to scan down because of how it’s presented. Take a look at the other great work on the site. Other than our own logo (of course we are biased), my two favorites are:
  • Frank Chimero
  • BrandLogic
So pop over to the Dache Board and take a look! What do you think? NOTE: If you are interested in the logo design process behind the BonFX logo, scroll down to the Related Posts section and click on the “23 Steps” post. It includes all the brainstorming and sketching steps, as well as final vector art preparation.

About Douglas Bonneville

Douglas has been a graphic designer since 1992, in addition to software developer and author. He is a member of Smashing Magazine's "Panel of Experts" and has contributed to over 100 articles. He is the author of "The Big Book of Font Combinations", loves cats, and plays guitar.

The BonFX Letter

One good pairing.
Every Tuesday.

2-minute read · free

This week — no. 14

Quiet authority

Merriweather sets the tone in one line. Lato stays out of the way and lets it.

MERRIWEATHER 700  +  LATO 400

A font specimen, a pairing that works, and one line on why it works. That is the whole email.

Free. One click to unsubscribe. No sharing, ever.

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The Typography Primer.
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The Typography Primer — book cover

The guide to type that everyone learned from. Subscribe and it is yours instantly. The BonFX Letter follows.

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350 font combinations you can steal.

The Big Book of Font Combinations

Every pairing shown in context — web, print, headings, body. Open it, find one that works, use it.

That's it. That's the book.

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Scrolling Google Fonts for "the right one"?

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Pocket Handbook of Google Fonts Combinations

We paired every useful Google Font.
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About BonFX

Douglas Bonneville has been a graphic designer since 1992 and has written about type here since 2009. BonFX is a blog about typography and design, and the books that came out of it.

  • The Big Book of Font Combinations
  • The Preposterously Huge Book of Google Font Combinations
  • UX for Cats

More about BonFX →

Start Here

  • Font Combinations: The Complete Guide
  • The 100 Best Fonts
  • 17 Types of Fonts
  • 29 Principles for Great Font Combinations
  • 23 Really Bad Font Choices
  • 20 Free Google Wedding Font Combinations

Contact

Questions about the books or the site? Contact us.

Follow @dbonneville on X.

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    • The Preposterously Huge Book of Google Font Combinations
    • The Big Book of Font Combinations (Classic Fonts Edition)
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