“Most designers are untroubled by the notion of originality, but others are obsessed with it, and I see many problems caused by the delusional quest for originality. In my view originality is an overrated and misunderstood quality in contemporary graphic design. Copying is bad, no question. Infringing someone’s copyright for personal gain is immoral, not to mention illegal in most countries. But the only people who copy are the terminally second-rate and the downright dishonest, whereas the good designer freely borrows and adapts from sources in precisely the way artists have done for centuries. And furthermore, the good designer readily admits to this ‘appropriation.’ It is a quality of many good designers that their influences and sources are clearly visible and readily acknowledged.”
—Adrian Shaughnessy, How to be a Graphic Designer Without Losing Your Soul
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