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You are here: Home / Graphic Design / Graphic Design Quote of the Day: The Delusional Quest for Originality

Graphic Design Quote of the Day: The Delusional Quest for Originality

July 16, 2013 by Douglas Bonneville

 Kota Kobayashi - Graphic Designer; James Kinney - Art Director/Copy Writer - New York, NY

“Most designers are untroubled by the notion of originality, but others are obsessed with it, and I see many problems caused by the delusional quest for originality. In my view originality is an overrated and misunderstood quality in contemporary graphic design. Copying is bad, no question. Infringing someone’s copyright for personal gain is immoral, not to mention illegal in most countries. But the only people who copy are the terminally second-rate and the downright dishonest, whereas the good designer freely borrows and adapts from sources in precisely the way artists have done for centuries. And furthermore, the good designer readily admits to this ‘appropriation.’ It is a quality of many good designers that their influences and sources are clearly visible and readily acknowledged.”

—Adrian Shaughnessy, How to be a Graphic Designer Without Losing Your Soul


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Filed Under: Graphic Design

About Douglas Bonneville

Douglas has been a graphic designer since 1992, in addition to software developer and author. He is a member of Smashing Magazine's "Panel of Experts" and has contributed to over 100 articles. He is the author of "The Big Book of Font Combinations", loves cats, and plays guitar.

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