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The BonFX Letter

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This week — no. 14

Quiet authority

Merriweather sets the tone in one line. Lato stays out of the way and lets it.

MERRIWEATHER 700  +  LATO 400

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Finding Your Voice as an Artist

January 14, 2020 by Douglas Bonneville

“To be nobody-but-yourself — in a world which is doing its best, night and day, to make you everybody else — means to fight the hardest battle which any human being can fight.”

— E.E. Cummings

E.E. Cummings

The Battle for Creative Individuality

E.E. Cummings broke every rule of poetry. He ignored capitalization, invented punctuation, split words across lines, and arranged text spatially on the page. His work looked like nothing that came before because he refused to let convention dictate his expression. The quote above explains why: being yourself requires active resistance against the pressure to conform. For designers, this pressure comes from multiple directions. Clients want work that looks like what their competitors have. Design trends create homogeneity across the industry. Software defaults and templates push everyone toward similar solutions. Finding your own voice requires consciously pushing back against all of these forces.

Developing a Distinct Perspective

Your unique viewpoint comes from your specific combination of influences, experiences, and obsessions. No one else has read exactly what you have read, seen exactly what you have seen, or cares about exactly what you care about. That combination is your raw material for originality. The challenge is accessing that material while under pressure to deliver work that meets external expectations. Cummings solved this by refusing to separate his experiments from his “real” work. Everything he published reflected his authentic exploration, even when critics rejected it.

Practical Steps Toward Authenticity

Keep a file of work you love regardless of whether it is trendy or commercially successful. Notice what these pieces have in common. That pattern reveals your genuine taste, uncorrupted by what you think you should like. Take on projects where you have creative freedom, even if they pay less. The work you do without constraints often reveals your true direction. Over time, bring that sensibility into your client work, one element at a time.

About Douglas Bonneville

Douglas has been a graphic designer since 1992, in addition to software developer and author. He is a member of Smashing Magazine's "Panel of Experts" and has contributed to over 100 articles. He is the author of "The Big Book of Font Combinations", loves cats, and plays guitar.

The BonFX Letter

One good pairing.
Every Tuesday.

2-minute read · free

This week — no. 14

Quiet authority

Merriweather sets the tone in one line. Lato stays out of the way and lets it.

MERRIWEATHER 700  +  LATO 400

A font specimen, a pairing that works, and one line on why it works. That is the whole email.

Free. One click to unsubscribe. No sharing, ever.

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About BonFX

Douglas Bonneville has been a graphic designer since 1992 and has written about type here since 2009. BonFX is a blog about typography and design, and the books that came out of it.

  • The Big Book of Font Combinations
  • The Preposterously Huge Book of Google Font Combinations
  • UX for Cats

More about BonFX →

Start Here

  • Font Combinations: The Complete Guide
  • The 100 Best Fonts
  • 17 Types of Fonts
  • 29 Principles for Great Font Combinations
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  • 20 Free Google Wedding Font Combinations

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