The harvest is in and it’s a big one! If you were looking for vat full of ripe wine bottle label graphic design ideas, you’ve come to the right vineyard. Roll up your pants and start stomping through this list. You’ll be inebriated with the ideas that flow out, and inspiration will be the least of your worries. There is more incredible design here than you can imbibe in a month!
Marketing wine is all about perception
Ok, down to business regarding what we have picked out for you. First, great wine bottle design is essential for the success of any winery. It’s all about the image. The labels have to be eye-catching and superbly produced in order to stand out with the overwhelming surplus of competition lining the shelves at any given store. The designer must be exquisitely attuned to the top competitors, consumer desires, and market trends in the industry. A great designer for this niche also has to have a good understanding of wine varieties, culture, and region. Being a wine drinker will also score you some points!
Remember, these little works of art require more work than may appear at first glance. They are “mini posters” not only expertly selling a good wine, but often able to capture the atmosphere or “spirit” the customer is hoping to create for their next gathering — and do it with a flair of brilliance! They take as much work as any full size poster, and perhaps even more given their constraints, unique paper qualities, and printing requirements.
Wine labels set the mood
A great wine label designer will sum up the mood, region, taste and over-all desired experience the particular wine is trying to give along with keeping all necessary info on the bottle. It’s not just the wine that’s part of the experience — the bottle and its label are also stars of the show.
Below you’ll find ten blog posts that exclusively feature wine bottle label design to the tune of nearly 300 examples. They will inspire you, whatever project your working on. The next time you are wine shopping, you will want to look that much closer at all the great art on the shelves!
Auston Design Group – A top-notch portfolio with no shortage of beautiful work.
Blog: Design Juices
Blog: Designer Daily
Blog: InDesign Skills
Blog: Fonts In Use
Blog: Inspiration Feed
Blog: Design Modo
Blog: Design and Paper
If you have any links to great label design examples, please post them below along with your comments. Thanks for visiting!