AI search is changing everything. Here’s how to optimize for what actually matters now.
The January 2026 Moment
Something broke this month.
A Google principal engineer admitted that Claude Code replicated a year of her team’s distributed systems work in one hour. The post got 5.4 million views in hours. Andrej Karpathy, one of AI’s founding figures, said he’d “never felt this much behind as a programmer.”
Over the Christmas break, developers tried Anthropic’s Opus 4.5 and something fundamentally changed. People went from carefully reviewing every AI suggestion to firing multiple agents without even looking at the final code.
The numbers tell the story:
- 84% of developers now use AI coding tools
- 51% use them daily
- 41% of all code written is AI-assisted
- $1 billion run rate for Claude Code, six months after launch
“Vibe coding” — describing what you want and letting AI build it — was named Collins Dictionary’s Word of the Year for 2025. Linus Torvalds used it to build components for a project in January 2026.
A Stripe engineer captured the shift: “It’s evolving the mentality from just writing code to becoming like an architect, almost like a product manager.”
This isn’t incremental change. Ethan Mollick, the Wharton professor who tracks AI capabilities, called it “a sudden capability leap.” GeekWire described it as “the move of software creation from an artisanal, craftsman activity to a true industrial process.”
Software is becoming free. Human judgment is the only limiting factor.
What This Means for Web Design
When anyone can describe a website and have working code in minutes, craft becomes commodity.
When AI mediates information retrieval — summarizing pages in chat interfaces before humans visit them — visual design becomes invisible.
When 844,000 websites have already implemented llms.txt to optimize for AI crawlers, the new discipline isn’t SEO. It’s LLMO — LLM Optimization.
The question isn’t whether this changes web design. It’s what survives.
The answer: fundamentals.
- Semantic structure that AI can parse
- Performance that respects every millisecond
- Content worth summarizing
- And typography that loads in zero milliseconds
Welcome to the post-design web.
The Case for Zero-KB Typography
If visual polish matters less, why are you loading 200KB of custom fonts?
Think about what happens when you use a Google Font:
- Browser requests the CSS file from fonts.googleapis.com
- Browser parses the CSS to find the font file URLs
- Browser requests the actual font files (often multiple weights)
- Font files download (50-200KB typical)
- Browser renders text — possibly with a flash of unstyled text (FOUT)
- Layout shifts as the custom font replaces the fallback
That’s 3-6 network requests and measurable seconds of delay before your typography is “correct.”
Now here’s what happens with system fonts:
- Browser renders text immediately using fonts already on the device
That’s it. Zero requests. Zero delay. Zero layout shift.
The Modern System Font Stacks
Three CSS declarations cover 99% of use cases:
Sans-Serif (Clean, Modern)
font-family: system-ui, -apple-system, BlinkMacSystemFont,
'Segoe UI', Roboto, 'Helvetica Neue', sans-serif;This gives you:
- San Francisco on Apple devices
- Segoe UI on Windows
- Roboto on Android and Chrome OS
- Clean fallbacks everywhere else
The result looks native on every platform. Users don’t notice the typography — which is exactly the point.
Monospace (Brutalist, Utilitarian)
font-family: ui-monospace, SFMono-Regular, Menlo, Monaco,
Consolas, 'Liberation Mono', 'Courier New', monospace;This gives you:
- SF Mono on modern Apple devices
- Consolas on Windows
- Menlo/Monaco on older Macs
- Liberation Mono on Linux
Fixed-width fonts signal utility. They say: this site is about information, not decoration.
Serif (Editorial, Readable)
font-family: Georgia, 'Times New Roman', Times, serif;Georgia was designed specifically for screens. It remains one of the most readable serif fonts at body text sizes, and it’s installed on virtually every device made in the last 20 years.
Real-World Examples
This isn’t theory. Sites are already embracing system fonts as a deliberate design choice.
TheBonCast.com — a tech and AI news aggregator — uses the system monospace stack exclusively. The result: instant text rendering, a utilitarian aesthetic that matches the content’s purpose, and zero font-related performance overhead.
WannaGoSee.com — a live event listings site for Rhode Island — uses the same approach. Information density takes priority over visual flair. The monospace typography signals: this is a tool, not a magazine.
Both sites load in under a second. Both are fully crawlable by AI and traditional search engines. Both prioritize what matters in the post-design era: speed, structure, and content.
When You Still Need a Web Font
System fonts aren’t always the right choice. Brand-critical pages, editorial publications, and creative portfolios may still need custom typography to establish identity.
If you must load a font, make it count:
Best Monospace Options
| Font | Why It Works |
|---|---|
| Inconsolata | Clean, readable, well-kerned. The gold standard for code and utilitarian interfaces. |
| Fira Code | Programming ligatures, excellent at small sizes. |
| JetBrains Mono | Designed for developers, optimized for long reading sessions. |
| IBM Plex Mono | Corporate gravitas with open-source availability. |
Best Sans-Serif Options
| Font | Why It Works |
|---|---|
| Inter | Variable font with tiny file size. Designed specifically for screens. |
| Source Sans Pro | Adobe’s first open-source typeface. Excellent language support. |
| Roboto | The Android system font. Familiar to billions of users. |
Best Serif Options
| Font | Why It Works |
|---|---|
| Lora | Contemporary serif optimized for screens. Beautiful italics. |
| Merriweather | Designed for on-screen reading. Works well at small sizes. |
| Playfair Display | High contrast, editorial feel. Best for headlines. |
Loading Web Fonts Responsibly
If you choose to load a web font:
- Use
font-display: swap— Show fallback text immediately, swap when font loads - Subset aggressively — Only include the characters you actually use
- Preload critical weights —
<link rel="preload" href="font.woff2" as="font" type="font/woff2" crossorigin> - Limit weights — Two weights maximum (regular and bold)
- Self-host — Faster than Google Fonts, better for privacy
Every kilobyte matters. Every network request matters. Every millisecond matters.
Optimizing for the AI Era
Typography is just one piece of the post-design puzzle. Here’s the full checklist:
Structure for AI Parsing
- Semantic HTML (
<article>,<section>,<nav>,<aside>) - Clear heading hierarchy (one H1, logical H2/H3 structure)
- Descriptive
alttext on images - Schema markup for rich results
- Clean, readable URLs
Performance as a Feature
- System fonts (zero font requests)
- Optimized images (WebP, proper sizing)
- Minimal JavaScript
- Server-side rendering or static generation
- Sub-second load times
AI Discoverability
- Implement
llms.txtto guide AI crawlers - Structure content as direct answers to questions
- Use comparison tables, FAQs, and bulleted lists
- Update content frequently (AI favors recency)
- Ensure Bing indexing (many AI tools use Bing’s index)
Content Worth Summarizing
- Say something original
- Provide specific, actionable information
- Include data, examples, and evidence
- Answer the question in the first paragraph
- Write for humans first, but structure for machines
The Bottom Line
AI isn’t killing design, but it is clarifying what design is for with a giant stick and a vengeance, mixed with speed the likes of which humanity has never seen until the last 30 days and the popular arrival of Claude Code in the techie world zeitgeist.
In a world where your content might be consumed through a chat interface, an API response, or a voice assistant, the fundamentals win: semantic structure, fast delivery, great writing.
Your lovingly crafted hero section might never be seen by a human after this year. Your custom font pairing might load after the user has already gotten their answer from an AI summary. Your beautiful UI transitions might play for a bot.
I’m not being nihilistic! Just clear!
In this case, system fonts aren’t a compromise. They’re a sound strategy. They’re an acknowledgment that in the post-design web, speed is the only moat left, combined with your own agency to act on strategic truth.
The sites that thrive will be the ones that load instantly, structure clearly, and say something worth reading.
Everything else is decoration.
Further Reading
- Types of Fonts — Understanding font classifications
- Google Font Combinations — Proven pairings when you do need web fonts
- Best Fonts for Designers — Curated recommendations by category

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