BonFX

Typography & Graphic Design Blog

  • Blog
  • Font Combinations
  • Books
    • The Preposterously Huge Book of Google Font Combinations
    • The Big Book of Font Combinations (Classic Fonts Edition)
  • Contact
You are here: Home / Graphic Design / I am a lo-res TIF

The BonFX Letter

One good pairing.
Every Tuesday.

2-minute read · free

This week — no. 14

Quiet authority

Merriweather sets the tone in one line. Lato stays out of the way and lets it.

MERRIWEATHER 700  +  LATO 400

A font specimen, a pairing that works, and one line on why it works. That is the whole email.

Free. One click to unsubscribe. No sharing, ever.

I am a lo-res TIF

February 10, 2010 by Douglas Bonneville

The dreams of graphic designers can be very interesting as well unintentionally revealing. I speak from personal experience. Let me tell you about an episode and then you can make of what you will, and perhaps apply the lesson to your own life as a designer and human being. During one exceptionally busy time some years ago, when I used to manage the design and pre-press department of a local printing company, we got a hold of a then-new but very troublesome direct-to-plate laser printer. The boss was very excited about the addition to the department, and was convinced that for spot color budget jobs not requiring more anything than 133 lpi, it would be great. Well, it was great in concept but no so great on execution, the product being so new and quite hard to configure correctly. Without going into great detail about the technical difficulties I encountered getting this machine to play nicely with the rest of our Apple ecosystem, I’ll jump right to the dream sequence. Anyone who has struggled with printer drivers for expensive niche printing products may well know what kind of painful experience getting something new to work right, all the time, can be. So, the dream: I was trying to get a job to print on this new machine. I could see the lights blinking, hear the sound of printer motors and gears working up and winding down, and smell that familiar hot-electric smell of static charges and hot plastic. But no print. But then, in the strange ways that dreams let you do things, I could suddenly see inside the printer. Then I could see out of the printer from inside the printer. That little sliver of daylight was my goal – to get out through that horizontal opening just ahead, just beyond the paper rollers and dust skirt. I finally made it out of the printer, as it were in dreamland, into my waiting hands now that I was me again, outside the printer. But then, I looked in dismay at the output. After all that waiting, struggling, stressing, and finagling, I was in fact not the image I thought I was going to be. Yes, I was the designer but I was also the finished output on paper, however those things happen. I in fact was not a hi-res TIFF. I really thought I was press-ready! Instead, after all that work, I was simply a lo-res TIFF, a proxy-image, an FPO — just an EPS preview image. There was no more time — I had to go to press as-is. I was lo-res. I fooled myself and everyone around me. Boy, would my boss be mad, and so would the anxious client with the deadline. I was a fraud. And then I awoke. I was immediately depressed! I had to get up and go to work and confront that stupid machine who had invaded my dreams and assaulted my self-worth! Well, there is a happy ending. I mastered that stupid machine. We got excellent quality, low-cost direct-to-plate vinyl output that saved our department and company a good deal in labor and expenses. What is the moral of the story? I don’t want to get too philosophical, but there is a lessons for designers in all this: don’t give up. When a project, client, computer, printer, vendor, or whatever gives you a hard time, just keep on going. You’ll eventually figure it out if you don’t quit. Most people don’t know how hard being a designer is, nor what goes into the daily grind of a typical designer. We are a multi-faceted, multi-talented, multi-tasking, and multi-tempered lot, us designers. From technical issues to personality conflicts to creative blocks, we deal with a wider variety of challenges on a daily basis than many other professions. Remember, as a designer, it’s easy to get beat down at times, and be tempted to think you are nothing but a lo-res TIFF, a scanner preview image, an inkjet draft, a watermarked FPO stock photo image, an overly compressed JPG from the web, or even (gulp) a clipart of an outdated computer monitor from the Corel Draw “freebies” CD. But don’t you believe it. Each one of us is a masterpiece, no matter what the printer says.

About Douglas Bonneville

Douglas has been a graphic designer since 1992, in addition to software developer and author. He is a member of Smashing Magazine's "Panel of Experts" and has contributed to over 100 articles. He is the author of "The Big Book of Font Combinations", loves cats, and plays guitar.

The BonFX Letter

One good pairing.
Every Tuesday.

2-minute read · free

This week — no. 14

Quiet authority

Merriweather sets the tone in one line. Lato stays out of the way and lets it.

MERRIWEATHER 700  +  LATO 400

A font specimen, a pairing that works, and one line on why it works. That is the whole email.

Free. One click to unsubscribe. No sharing, ever.

Free download

The Typography Primer.
Yours, right now.

Adobe's classic · PDF · free

The Typography Primer — book cover

The guide to type that everyone learned from. Subscribe and it is yours instantly. The BonFX Letter follows.

Free. One click to unsubscribe. No sharing, ever.

Still Googling UX terms?

Stop. They're all right here.

UX for Cats book cover

50 terms. Illustrated.
So simple your cat gets it.

Get the Book →

Print & ePub on Amazon

350 font combinations you can steal.

The Big Book of Font Combinations

Every pairing shown in context — web, print, headings, body. Open it, find one that works, use it.

That's it. That's the book.

In print or ePub 40% OFF on Gumroad

Scrolling Google Fonts for "the right one"?

You've been at it for 20 minutes. You'll be at it for 20 more. There are 1,500 fonts in there.

Pocket Handbook of Google Fonts Combinations

We paired every useful Google Font.
7,500 pages. Done.

Get the PDF →

Instant download on Gumroad

Recent Inspirations

  • What Fonts Go With Verdana? September 13, 2026
  • What Fonts Go With Trajan? September 12, 2026
  • What Fonts Go With Minion? September 11, 2026
  • What Fonts Go With Myriad? September 10, 2026
  • What Fonts Go With Sabon? September 9, 2026
  • What Fonts Go With Kabel? September 8, 2026
  • What Fonts Go With Gilroy? September 7, 2026
  • What Fonts Go With Segoe UI? September 6, 2026
  • What Fonts Go With Bembo? September 5, 2026
  • What Fonts Go With Abril Fatface? September 4, 2026
  • What Fonts Go With Cinzel? September 4, 2026
  • What Fonts Go With Cormorant Garamond? September 4, 2026
  • What Fonts Go With Anton? September 4, 2026
  • What Fonts Go With Quicksand? September 4, 2026
  • What Fonts Go With Vollkorn? September 4, 2026

About BonFX

Douglas Bonneville has been a graphic designer since 1992 and has written about type here since 2009. BonFX is a blog about typography and design, and the books that came out of it.

  • The Big Book of Font Combinations
  • The Preposterously Huge Book of Google Font Combinations
  • UX for Cats

More about BonFX →

Start Here

  • Font Combinations: The Complete Guide
  • The 100 Best Fonts
  • 17 Types of Fonts
  • 29 Principles for Great Font Combinations
  • 23 Really Bad Font Choices
  • 20 Free Google Wedding Font Combinations

Contact

Questions about the books or the site? Contact us.

Follow @dbonneville on X.

The BonFX Letter: one good pairing every Tuesday, free. The signup is in the sidebar of every page.

Copyright © 2026 · BonFX

  • Blog
  • Font Combinations
  • Books
    • The Preposterously Huge Book of Google Font Combinations
    • The Big Book of Font Combinations (Classic Fonts Edition)
  • Contact