How to Use a Typewriter to Promote Your Logo Design Business
We all need a clever marketing piece from time to time to garner attention and promote our wares as graphic designers. Lot’s of great competition out there! I discovered a secret way of promoting your business though. I probably shouldn’t tell you, but I’m going to trust you in good will with this secret. And what is the secret? A typewriter. But not just any typewriter. It has to be a vintage Underwood Portable, or equivalent, and you need to pay about $5 for one at a yard sale. Then you simply get a freelance photographer to type in your company name on some cotton-fiber resume stock paper and take some incredibly beautiful shots with a nice camera (Olympus E-500 EVOLT) and lens (Konica Minolta MF 50mm f/1.2) combo using a shallow depth of field for some stunning results. Then you put the photos on your blog and alert all manner of social media outlets and see what happens! Hopefully, something! Brian Watkins took some great shots for a challenge assignment at dpchallenge.com, a digital photography enthusiast site with 82,000+ members. Below is his entry in the challenge and then some great outtakes that he didn’t use for the challenge but instead lent them for viewing here at BonFX. Enjoy!
Lovely photos, Doug. Very retro.
David: I’d love see to more graphic design related posts that utilize fresh photography. It would mean cultivating relationships with freelance photographers, which could be a very interesting cross-promotional experiment.
pretty photos :))