Dear Ikea: Verdana is not a top font and now I can’t go in your store
Ikea, as many of you know, changed their typeface for all catalog, in-store, and online presence to Verdana. Yes, Verdana. The outrage by graphic designers and others with an intuitive design sense let out an immediate cry of digust. An online petition was started. I just got around to signing it. It’s up to about 6300 right now.
Their corporate identity for decades has revolved around the usage of such classic fonts such as Futura and Century Schoolbook on which they based their own typefaces, Ikea Sans and Ikea Serif, respectively.
If you like timeless typography and good design, you need to head over to the petition website and sign it right away! Please don’t wait…
Sign the petition to get Ikea to change Verdana back to their classic fonts!
I can’t imagine, as much as I like dill salmon, swedish meatballs, cool cheap lamps, hanging canvass storage units, maple plywood bookcases, and hot pretzels on the way out, I just can’t imagine 3 hours of being confronted with a never-ending stream of Verdana in my face. I can’t do it…