“Just as every musical score has its home key, in typography the contrast of size of the typographic elements is almost a prerequisite for all other contrasts. A strong contrast in the size of the elements is basic, and all other contrasts are extra effects introduced into relationship.”

—Carl Dair, Design with Type

 

We like to keep an eye on what typography books people are reading. Every so often we do our own research using a variety of sources to get a pulse on what typography resources have people’s heart beating a little faster. … [Read More]

“Form without function is formalism. Typography can neither be modern nor beautiful if it just pays homage to form rather than fulfill its purpose – a legible communication.”

-Robert Büchler

 

It’s no trouble to be reminded of the simple things we can do to improve our typographic chops! This quick list of a dozen top typography resources feature over 100 easy-to-grasp hints, tips, and bits of advice. If you are a type newbie, spend a few minutes soaking up some new (to you) typography advice. If you are a seasoned type pro…well…spend a few minutes re-soaking up some old (to you) typography advice! Nobody remembers everything, right?

… [Read More]

“You can do a good ad with poor typography, but you can’t do a great ad with poor typography.”

—Herb Lubalin