“Black and white is the simplest and the most radical expression.”
We’ve all done it. We all feel bad about it. We want to avoid it in the future: typography mistakes. Whether it was the result of not enough sleep, too tight a deadline, too small a budget, or all of those at the same time, we still must avoid these common typographic mistakes if we want to stay employed as graphic designers!
What better topic for Mistral to be an appropriate font choice for, than a spoofy Italian movie about Hercules fighting against assorted masters of Karate, circa 1973? Perfect!
So I’m working on this big new post (check back soon) and I notice two curly quotes that for some reason struck me like they looked like that old-time barbershop down-the-middle hairstyle from the turn of the 20th century. I had typed the characters in the order they appeared on the keyboard (I had been typing just the keys with symbols) I happened to be looking at Souvenir, designed by Morris Fuller Benton in 1903. So then I thought, “What are the chances that Benton has this exact hairdo?” Pretty high it turns out. The keystrokes looked like the beginning of a typographic portrait.
I came across this excellent PDF from Adobe that succinctly covers all the basic terms about typography. Download without delay and refresh your memory. It’s beautifully designed and easy to read with wonderful graphics.