“Form without function is formalism. Typography can neither be modern nor beautiful if it just pays homage to form rather than fulfill its purpose – a legible communication.”

-Robert Büchler

 

It’s no trouble to be reminded of the simple things we can do to improve our typographic chops! This quick list of a dozen top typography resources feature over 100 easy-to-grasp hints, tips, and bits of advice. If you are a type newbie, spend a few minutes soaking up some new (to you) typography advice. If you are a seasoned type pro…well…spend a few minutes re-soaking up some old (to you) typography advice! Nobody remembers everything, right?

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“You can do a good ad with poor typography, but you can’t do a great ad with poor typography.”

—Herb Lubalin

 

 

“Black and white is the simplest and the most radical expression.”

-Werner Jeker

“A love of letters is the beginning of typographical wisdom. That is, the love of letters as literature and the love of letters as physical entities, having abstract beauty of their own, apart from the ideas they may express or the emotions they may evoke.”

-John R. Biggs