Taken from “UX for Cats” (19 of 50)
User Persona
- A User Persona is a fictional character created to represent a user type that will use a site, brand, or product in a particular way.
- This character is based on research and includes details like demographics, behavior patterns, motivations, and goals.
- Designers use personas to try to predict how potential users will interact with a product, and tailor their design solutions for them.
