Paula Scher, designer of the Citibank logo, takes us on a journey of her career pointing out that her greatest successes came when she was having fun and taking risks. She noticed her work became “solemn” after gaining notoriety and consequently being obliged to keep up certain expectations. She shares the secrets to her greatest design, and encourages designers to gamble, play, and enjoy the ride.
My work is play, and I play when I design. – Paula Scher