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You are here: Home / Creativity / Paula Scher Ted Talk; “Great Design is Serious, Not Solemn”

Paula Scher Ted Talk; “Great Design is Serious, Not Solemn”

June 11, 2019 by Mary Bonneville

Paula Scher, designer of the Citibank logo, takes us on a journey of her career pointing out that her greatest successes came when she was having fun and taking risks. She noticed her work became “solemn” after gaining notoriety and consequently being obliged to keep up certain expectations. She shares the secrets to her greatest design, and encourages designers to gamble, play, and enjoy the ride.

My work is play, and I play when I design. – Paula Scher

Filed Under: Creativity, Graphic Design

About Mary Bonneville

Mary lives in Rhode Island with her husband and three boys. She likes to write, design, and she's never far from her garden, cats, or a cup of black coffee.

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