Creating a minimalist white coffee shop in Hong Kong is sheer genius from a marketing stand point. NOC is a popular coffee shop that aspires “to remove distractions, so you can connect with the things that matter.”
Brilliant Design and Branding by SuperUnion
Hong Kong is all about more. NOC is a coffee company that believes in less. Less of what you don’t need or never asked for. Less irrelevant choice. Less cutting corners.
In a world that is obsessed with more, NOC decided to put a stake in the ground for believing in less. Nobody needs dozens of types of flat white – all you need is a good one. We created a coffee experience to give a moment of calm amid the chaos of a busy city.