Typography & Graphic Design Blog
We’re inspired by the work of Studio Barn, out of Istanbul. They’ve created especially beautiful branding for the Artisan Bread Makers, Mitte Brot.
The vintage inspired logotype and hand illustrated rooster, a significant symbol for time and dawn, became the backbone for the branding and different print materials.
Pre-flighting your print-ready digital design files for a printing press run is as much an art as it is a science. The science of printing from digital files is the part that never changes. However, the art of pre-flighting is getting yourself to remember to check for all the things that could delay, or at worse ruin, an otherwise successful and timely print job. Here are some things to jog your memory, and hopefully prod you to come up with your own list of things to check before sending off your print files to your printing resource.
In early 2008, a great question was posed on a midwest Adobe User’s Group list I belong to:
“A question just came up at the happy hour, and none of us know the answer. Standard resolutions in the web and print world are 72, 300 and 600. None of these are natural squares, which assuming a regular dot layout grid seems… well, confusing?”
I’m going to paste my reply as-is below. Several people found it quite useful but now it largely walled-up inside a Yahoo group archive. Since it’s a largely unedited stream-of-consciousness kind of post, I’d be glad to take questions about any and every aspect of what I’m now posting.
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