Update: After you are done reading the limericks, check out this list of graphic design ebooks, new for 2012 over at The Big List of Lists!

My son nabbed Edward Lear’s Complete Book of Nonsense from the library some time ago. It was one of my favorite books growing up. I wondered if it was possible to write limericks about Graphic Design. I penned some (dare I call it) Graphic Design Poetry and now post the results for your amusement and bemoanment:

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We collected some of the best logo design tips from the top logo designers and other resources on the web. We sorted them, got rid of overt overlaps and now present to you, dear graphic design enthusiast, the final results. We have here one of the densest, pithiest, and most tip-ladden post on logo design you are going to find. Follow these tips, and you’ll be on solid ground with your design efforts. Ignore them at your own peril.

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Apple just released the all-new iMac 27-inch today, along with a 21.5-inch. The 24-inch model has been retired.

The new iMac monitor is crazy good for graphic designers for several reasons:
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Want a reason to create some great new portfolio pieces, get some exposure for your freelance graphic design business and maybe win an award or get published? Now is your chance to work!

In lieu of pro-bono work, which is actually surprisingly tricky to give way while also getting a decent portfolio-worthy piece at the same time, responding to these calls to graphic designers for new work is a fantastic way to offload those unused logo design concepts or rejected brochure comps with a little touch up and make-ready. Like the land of misfit toys, you can make your old design work happy and proud to be yours once again by giving them a useful existence – and maybe some glory!
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A quick way to give customers fast complete access to a printable version of your business or products is to get a PDF version of your brochure on your website. Smart move! But you don’t want to put just any PDF brochure design on the web. If you want to communicate your services or products effectively using a PDF, it must be designed and optimized correctly. Here are some points to consider:
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Just a quick note: We have gotten round one of our new graphic and logo design portfolio up and running. Please stop by and take a look! More to come but that is enough for now. Getting a blog-based portfolio turned out to be quite a challenge. The days of 100% pure hand-coded HTML seem so quaint by contrast…

Here are 6 books for one penny each (US dollars) that are a steal! They are used of course but their information is timeless and you can’t beat the price:

1. Graphic Artists Guild Handbook (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines)
   This book contains priceless discussion about and examples of contracts for graphic designer to use. New or used, every designer should have this on their shelf.
2. Color Harmony: A Guide to Creative Color Combinations
   Sometimes you simply need to turn away from the computer and pick up a printed swatch book or some other tactile form of inspiration. This is a classic!
3. Quick Solutions for Great Type Combinations
   A great book for seeing on paper how to combine classic fonts. Sometimes you just need to see up close examples done by skilled typographer to see what classic fonts are capable of, and how they work in combinations you might not have thought of.
4. Inspirability: 40 Top Designers Speak Out About What Inspires
   It’s hard to find 40 designers in one place speaking about the timeless issue of how to get inspiration. For 1 cent, you just saved 5 hours of surfing the web looking for this info!
5. 2005 Artist’s & Graphic Designer’s Market
   Why include such an old book? Surely the information is dated. Not exactly, not at all! Most of the information in the book reveals how you should approach all kinds of people, timeless marketing tips, and a ready list of companies that year after year are in the book. So, for 1 cent, you can nab the book. If you really want an updated list, you can then turn around and buy the new version. But for 1 cent, you get to see what all the fuss about this great book is year after year.
6. Designer’s Guide to Color 3 (Bk. 3)
   I included this classic book which has been sold for years unchanged. It’s just another book you can turn to and hold and flip through when you need to take a coffee break and your eyes are tired of the glowing screen. It’s timeless and a book I pick up with some frequency nearly 10 years after I bought my new copy.

NOTE: When I checked these out there were limited numbers of copies from various booksellers for the 1 cent price. If the 1 cent copies are gone by the time you read this, there will be some under a dollar. And if you wait long enough (why you’d wait I’m not sure) you might see them again for 1 cent.

Happy reading!

Further reading:

• What’s your favourite graphic design book? – David Airey

Here are 100 of the most popular books on graphic design. Some are old and some are really old. The great thing about the fundamentals of graphic design is that they never change. How many of these books are in your personal libray? Enjoy!

100 of the most popular books on graphic design

1. Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
2. The Non-Designer’s Design Book: Design and Typographic Principles for the Visual Novice
3. Meggs’ History of Graphic Design
4. Graphic Design Solutions, Third Edition
5. Graphic Design: The New Basics
6. The Elements of Color: A Treatise on the Color System of Johannes Itten Based on His Book the Art of Color (A Basic color library)
7. Envisioning Information
8. Universal Principles of Design
9. Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)
10. Designing with Type: A Basic Course in Typography
11. Design Elements: A Graphic Style Manual
12. Making and Breaking the Grid: A Graphic Design Layout Workshop
13. An Illustrated Life: Drawing Inspiration from the Private Sketchbooks of Artists, Illustrators and Designers
14. Typography Workbook: A Real-World Guide to Using Type in Graphic Design
15. Designing Brand Identity: An Essential Guide for the Whole Branding Team
16. Layout Workbook: A Real-World Guide to Building Pages in Graphic Design
17. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
18. Graphic Design: A New History
19. Interaction of Color
20. Grid Systems: Principles of Organizing Type (Design Briefs)
21. Geometry of Design: Studies in Proportion and Composition
22. Picture This: How Pictures Work
23. Stop Stealing Sheep & Find Out How Type Works (2nd Edition)
24. The Elements of Graphic Design: Space, Unity, Page Architecture, and Type
25. Design Basics Index (Index Series)
26. How To Be a Graphic Designer Without Losing Your Soul
27. The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
28. Forms, Folds and Sizes, Second Edition: All the Details Graphic Designers Need to Know but Can Never Find
29. Designer’s Color Manual: The Complete Guide to Color Theory and Application
30. Graphic Design History: A Critical Guide
31. Fingerprint: The Art of Using Hand-Made Elements in Graphic Design
32. Pantone Guide to Communicating with Color
33. Logo Design Workbook: A Hands-On Guide to Creating Logos
34. Design Language
35. Graphic Design Basics
36. Getting It Printed: How to Work With Printers and Graphic Imaging Services to Assure Quality, Stay on Schedule and Control Costs
37. Understanding Color: An Introduction for Designers (Design & Graphic Design)
38. Exploring the Elements of Design (Design Exploration Series)
39. Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships
40. Exploring Typography (Design Exploration Series)
41. Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
42. Graphic Design School, Third Edition
43. Graphic Communications Today, 4E
44. Basics of Design
45. Building Design Portfolios: Innovative Concepts for Presenting Your Work (Design Field Guide)
46. The Designer’s Guide To Marketing And Pricing: How To Win Clients And What To Charge Them
47. Color Index: Over 1100 Color Combinations, CMYK and RGB Formulas, for Print and Web Media
48. Type: A Visual History of Typefaces and Graphic Styles, Vol. 1
49. Becoming a Graphic Designer: A Guide to Careers in Design
50. Introduction to Design (2nd Edition)
51. Publication Design Workbook
52. 1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection
53. Data Flow: Visualising Information in Graphic Design
54. A Guide to Graphic Print Production
55. Layout Essentials: 100 Design Principles for Using Grids
56. Layout Index: Brochure, Web Design, Poster, Flyer, Advertising, Page Layout, Newsletter, Stationery Index
57. Picturing Texts
58. Marks of Excellence
59. Principles of Form and Design
60. The Information Design Handbook
61. Business and Legal Forms for Graphic Designers (3rd Edition)
62. What is Graphic Design? (Essential Design Handbooks)
63. The Designers Complete Index (Boxed Set)
64. D.I.Y.: Design It Yourself (Design Handbooks)
65. A Designer’s Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)
66. Logo, Font & Lettering Bible
67. Typographic Systems of Design
68. The Wayfinding Handbook: Information Design for Public Places
69. Visual Literacy: A Conceptual Approach to Graphic Problem Solving
70. The Complete Idiot’s Guide to Graphic Design
71. The Business Side of Creativity: The Complete Guide to Running a Small Graphics Design or Communications Business (Third UpdatedEdition)
72. How to Think Like a Great Graphic Designer
73. The Designer’s Desktop Manual
74. Graphic Design: A Concise History, Second Edition (World of Art)
75. Package Design Workbook: The Art and Science of Successful Packaging
76. Starting Your Career as a Freelance Illustrator or Graphic Designer
77. Letterhead and Logo Design 9 (Letterhead & LOGO Design (Quality)) (v. 9)
78. Type Idea Index: The Designer’s Ultimate Tool for Choosing and Using Fonts Creatively
79. The Design of Dissent: Socially and Politically Driven Graphics
80. 1,000 Graphic Elements: Details for Distinctive Designs
81. Decoding Design: Understanding and Using Symbols in Visual Communication
82. Looking Good in Print
83. The Graphic Designer’s Guide to Portfolio Design
84. Idea Index: Graphic Effects and Typographic Treatments
85. Creativity for Graphic Designers
86. Designing Type
87. Type Rules!
88. The Creative Business Guide to Running a Graphic Design Business (Revised)
89. Make It Bigger
90. Design Matters: Logos 01: An Essential Primer for Today’s Competitive Market (v. 1)
91. New Vintage Type: Classic Fonts for the Digital Age
92. Design for Communication: Conceptual Graphic Design Basics
93. Green Graphic Design
94. Creative Sparks: An Index of 150+ Concepts, Images and Exercises to Ignite Your Design Ingenuity
95. Process Color Manual: 24,000 CMYK combinations for design, prepress, and printing
96. The Designer’s Guide to Color Combinations
97. AIGA Professional Practices in Graphic Design, Second Edition
98. Designing Brand Experience: Creating Powerful Integrated Brand Solutions
99. Information Design Workbook: Graphic approaches, solutions, and inspiration plus 30 case studies
100. Vector Graphics and Illustration: A Master Class in Digital Image-making

Further reading:

• What’s your favourite graphic design book? – David Airey

This is a great topic we’ll revisit in one way or another many times. For now, I’m going to list out some pros and cons in the form of bullets for each type of payment. There is no right or wrong answer here, but rather we have pros and cons based on situations.

Pros for hourly rate:

• You get paid for the time you work
• It’s 100% quantifiable
• It’s your bread and butter with established clients
• You and your client feel good and have a great level of trust to be at this point
• You like when this work comes in

Cons for hourly rates:

• Clients distrust hourly fees when you have not worked with them long enough or built a relationship over time
• Hard to know what rate to set with each client, unless you just have a simple flat fee or simple two-tier system in place
• You have to wobble things around to know what to charge for
• You have to have a pretty good system for tracking hours
• You have to decide how you track time: in quarter-hour increment, half-hour increment, or hourly or daily.

Pros for by-the-project or fixed bid graphic design fees:

• If you do really well and hit the ball out of the park in several  key phases of the project, your profit can go way up which makes your internal hourly rate take a nice leap forward
• It settles the client down to know that the bill will not change and makes them happy
• For the right job, it makes perfect sense. For instance, the logo design process can be fixed up front to a certain exact work scope and fixed number of hours. Other technical jobs, like custom programming or web site creation where the content and navigation are changing as the client sees the site coming together are not a good mix for fixed bid fees. Estimated fees for these kinds of projects are the only way the designer can be fairly compensated while trying to hit a moving target.

Cons for by-the-project or fixed bid graphic design fees:

• If you underbid, you are stuck with the responsibility to deliver for your client, no matter what.
• You will have to work on a more detailed scope.
• You will have to say “no” to the client when they request something outside the budget, or at that point work on an additional fee or hourly rate to accomplish the extra task
• Fixed bid projects are larger so you take more risk on the back end of the project for getting paid on time, or getting paid at all (in these trying times…)
• Overall, fixed bid costs to you are time in the planning and documenting department

This is by no means an exhaustive list, but is rather a quick brain dump of the main highs and lows of each billing method.I think one method that is not used enough, not because it doesn’t work, but because some designers afraid of losing a job might not want to try it. The estimate method is very strong:

Pros for the estimate method:

• Gives client a general range of cost, but nails down an expected cost based on a scope you have worked out
• Allows you some flexibility in deciding what to charge and not charge for.
• Allows for some scope creep (inevitable) but at the same time doesn’t create a situation that makes you have to go write more documentation and cost fixing for additional work. Under the estimate model, you can simply verbally or by email tell a client “We can do that, no problem. That will take 5 more  hours…”

I have found that the estimate method works great for new and existing clients. The trust-based hourly rate clients all seem to naturally fall into this mode. I’m hourly but bigger projects get an estimate. If I’m way off, I just eat the overages because I value the long-term value of the client. No need to worry over 2-3 hours here and there if over the long run you are able to get consistent work and you are both happy. In that case it all comes out in the wash.

The least workable model for larger projects (typical freelance graphic design projects, especially web design) I think is the fixed bid. It can create unrealistic expectations by default for some reason because it requires copious documentation as well as copious understanding of said documentation on the part of the client to understand what is in and out of scope. In other words, though it’s in writing (and took a long time to write) sometimes it’s not clear to the client what they can and can’t request. Nothing is less fun than saying “that’s not covered in the agreement” to a client. It creates a more rigid eye-for-an-eye type of relationship that is easy to create a sense of resentment in for both yourself and client. The client can’t understand why you just can “tweak the layout a bit here” and you can’t understand why they don’t understand “that’s not in scope”.

Of course, any of these methods can indeed work wonderfully. I have had clients that used me in both fixed and hourly scenarios. For instance, repeat work that involves updating web content or formatting new content into an existing print piece are all hourly. But the same client would also have me working on knocking out basics for new customers at a fixed cost since the scope was always 100% the same. So it makes it easy to just go in and get it done.

Fixed bid graphic design fees – a final good word:

One last thing, to say something good for fixed bid systems: they do in fact work great when you know for a fact the scope will not change. Simple print design falls in this category. There is only so much work a post card could possibly take given the source photo and logo the client sent you, for instance. You could just say 5 hours or 8 hours and it’s no big deal if they decide to swap the photo. In reality, changes to small fixed bid projects, especially print design projects, are easier to just knock out in 10 minutes than to take another 20 minutes for billing and emailing and stress. As I mentioned above, the logo design process can also fit this process very well too.

Summary: Mix up your graphic design fee methods!

There is no one size fits all graphic design fee structure or system that works for all clients and projects. Try and get to hourly by building trust, but be open to fixed bid fees on smaller simpler projects, and try to use the estimate model which doesn’t require copious documentation and onerous detailing of changes in scope as a larger project rolls along. As trust with your clients builds over time, you will likely not have any billing issues, as you both grow in understanding and appreciation for the mutual value and benefit you bring to one another.