This made me laugh. People are great…

Zebrapets asked our team at Robin Design Studio to create a visual language, concepts, packaging and identity for their brand. The goal was to introduce the new pet brand to the German market in a fresh, bold and minimalist way. We used two basic main colours: black & white, because there is a serious colour-chaos in the shelves of the pet shops (and we all know the Von Restorff Effect).