I don’t find passion in graphic design, but I’m very interested in it, even after 20 years in the field. It’s always more interesting to do something purely artistic, where solving client problems isn’t a factor. I’m passionate about Fine Art, yet only very interested in Design, enough to keep doing it with a measure of delight after 20 years. It’s much more fun to write a song or sketch a painting concept than it is to analyze a client’s competitor and his branding. But as a designer, I must deliver work with a certain measure of inspiration or else I’ll cease to get work in this field. Right?

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