Simplicity is good, but so is plurality. Typography’s principal function (not it’s only function) is communication, and the greatest threat to communication is not difference but sameness. Communication ceases when one being is no different from another: when there is nothing strange to wonder at and no new information to exchange. For that reason among others, typography and typographers must honor the variety and complexity  of human language, thought and identity, instead of homogenizing or hiding it.”

—Robert Bringhurst, The Elements of Typographic Style