Typography Quote of the Day: Process of Type Design

by IdN Magazine

Designing text is the process of selecting a typeface, deciding which words or phrases should be emphasized, and determining how the type should be arranged on a page. The final design will be influenced by the copy you work with, the intended audience, your understanding of the principles of typography, and consideration of how we read. This holds true whether your goal is to make the experience of reading as comfortable as possible or to challenge accepted typographic conventions.”

—James Craig, Designing with Type


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