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Print Design
Why is the web 72 dpi and print 300 dpi?
In early 2008, a great question was posed on a midwest Adobe User’s Group list I belong to: “A question just came up at the happy hour, and none of us know the answer. Standard resolutions in the web and print world are 72, 300 and 600. None of these are natural squares, which assuming [...]
6 Tips for PDF Brochure Design on the Web
A quick way to give customers fast complete access to a printable version of your business or products is to get a PDF version of your brochure on your website. Smart move! But you don’t want to put just any PDF brochure design on the web. If you want to communicate your services or products [...]
Process color and small type on print jobs
Ever had a print job come back only to see blurry small type but nice and crisp images? When you are designing for 4-color process (CMYK), you have to obey a few rules or you’ll end up with poor results off the press. One mistake that very common to new designers is the flippant applying [...]
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