Back in the day, we’re happy with drop-down menus and simple HTML markups for web design navigation patterns. Now that user experience is an invaluable criterion in designing a web site, web designers are on their feet, thinking of ways on how to integrate better functionality that promises a good effect on the visitor’s user experience.
Aiming for user experience does not solely rely on one page. In creating a website, we should keep in mind that the main goal is to get the visitors navigate through your website and spend more time on your website. Why? When people leave your website, it increases your bounce rate. As it increases, it is found out that it affects your conversion rates negatively.
One of the reasons why people leave your website is that they can’t simply find what they are looking for. If you notice that the main page of your website has a high bounce rate, you need to look into it as soon as possible. You can blame poor navigation practices implemented on your website as the number one culprit.
In this post, we’re going to share some tips and inspiration for web designers in designing fundamental navigation patterns they can apply in their web design concept.