Breaking through to logo design beauty: David Airey Hat and Socks memoribilia

David Airey has posted a breakthrough logo design tutorial revealing the fastest way to get the best logo design possible. Go take a gander and then wander back here.

Since his new logo is on the internet, I have a license to use it on my new limited edition product line in recognition of his achievementness with design. I now present to you 2 products, both designed with the same loving care with which David created his stunning tour-duh-force new logo.

The David Airey Hat

Inspired by his limited color pallete taken directly from nature, we have created this hat product. This is the pre-production mockup, though you might think it was real. I used some clever Photoshop techniques to simulate the logo being affixed to the hat. Notice the SUBTLE tweak of the angle of the logo, the slight drop shadows that gives the logo a sense of depth, and of course the bevel which also adds to the effect of overall REALISM:


A few other production notes about this hat:

  • I added the name “David Airey Hat” for clarity and drew attention to it by using yellow, which we know from nature attracts things like bees, who can’t even see.
  • I added a watermark to prevent theft. Please don’t bother trying to right-click, download, save and then create a product or blog post using this image. You will be prosecuted to the fullest extent of International Law. Ha, I made it that much harder by putting the watermark where you can’t get at it. No, don’t ask me for the original MS Paint file, or Paint Shop Pro file either.
  • I added a drop shadow to the title at the bottom to blur the lines between reality and what’s real, so as to keep you guessing: Is it a floating carving or is that clever typography that simulates a fuzzy yellow carving? It’s touches likes this that sets BonFX apart from competing.

Without going into great detail, I also want to introduce the second product…

David Airey Socks

They speak for themselves. You may not have noticed just how fast this image loaded, considering the high-quality, data-dense image we’ve reproduced here. You may also not have even noticed that the logo on the socks toes is FAKED totally. We totally simulated the look and feel of real fabric using a “fabric simulator” in our editing software. Notice the clever use of our watermark, which only fools thieves into sending traffic back to our site, not their Yahoo Store. The simulated bevel is unbelievably just another one of our creations. The slight sheen on the upper corners suggests a different mix of textiles than that of the socks, proper. While the sock is about 40% cotton 60% rayon, the logos include a 20% mix of polyester, for that leisurely feel and increased shine. It’s all in the fit and finish, folks.



You can now place the order. BUT if you order, you get a free David Airey Logo book.

The reason we are giving the book away is because since this new process has been revealed, it made David’s old work obsolete, which allows us to sell his “old style” book at a discount. Click HERE below on the BUTTON here:


In case that doesn’t work, you can also click HERE below, though it’s just boring text with no filters:


  1. says

    Thanks inspirationbit. I work hard to keep my “mad dzine skillz”, so adroitly monikered, on the bleeding edge between fantasy and the world of make believe. It’s a fine line for some, but I walk it.

  2. says

    So if anyone wants the source file to the “Order Now” button, don’t be afraid to ask to see it. We all have to learn from those that have gone before us by studying their filters work.

  3. says

    Look, if you *really* want the button or even David’s original logo, I probably shouldn’t say this, but just print it out on good #20 copy paper on “quality best” and then scan it back in with “remove dust and scratches” set to MAX, and then paste it into Excel or PowerPoint. Yur all set.

  4. Mo says

    Such a great logo deserves this kind of attention. I would like a few hats for my friends and family. And maybe some pins.

  5. Mark says

    Thanks for maximizing the logo’s potential. As commenters on David’s original post already said, what his first logo needed was a bevel and a shadow. Excellent work.

  6. says

    Like my great-grandpa used to say, “Sometime, we all need a bevel and a shadow”. How true these words are, from a man that didn’t even know what Photoshop was.

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