How many times have you hung up the phone after a chat with a new prospective client and then immediately slapped your forehead and said “I can’t believe I forgot to ask ______!”. Yes, fill in the blank. You have done this, right? If not, you will shortly. Well, I jotted down my own personal list of forgetful-questions, and did a quick survey of the top 20 results for “questions to ask new web clients” and related searches. Aside from semantic fluctuations, there was zero overlap: we all ask the same stuff. So I present below the best 72 questions to ask prospective web design clients, along with a PDF chart.
Get your graphic design brain moving
When I brainstormed the list, it was initially very group-oriented and linear, as the brainstorm process naturally is. However, I chose to mix the list results up deliberately for several reasons:
- When a list is in random order, you actually have to read it
- Random lists will stimulate the brainstorming process in you
- Ordered lists will trigger your left brain to say “I already know that” and tell your right brain to shut up: we don’t want left brain in on this at the moment
- Random lists forces your right brain to make associations your left brain simply can’t make: right brain is your buddy on a wobbly new client call
- Asking “random” questions will make you look super smart and leave a good impression on your new client, whether you are really smart or not
If you post a comment below with a great question to ask, I will update the text list and PDF by removing my least-useful or most-lame question and make room for your awesome question.
Print this list of 72 Questions to Ask New Web Design Clients out and hang it near your phone
Why should you print a random list? You should print this out and keep it handy during new client calls so that instead of doodling, you can oodle this list and free-associate questions in a purely right-brain manner. If I put the list in grouped order, or alphabetical, or topical, etc., your left brain would simply shut down the right brain and say “I know all this”. The problem is that your left brain will not lie – you do know this stuff. However, your left brain knows little about timing and listening to and engaging with your new client in robust way.
Therefore, I’d suggest printing this out and keeping it handy, and let your eyes dart around the list. Maybe keep a few handy and scribble on it while you talk. Your right brain will dart around this list subconsciously and hopefully make connections between the random questions listed and what your client is actually saying on the phone. Good luck!
If you are excessively left-brained, you are probably not a designer, and probably don’t have many ordered lists hanging around, so this should work for you just fine. Is your desk a little messy? Sock drawer, at least? But you always find your socks, right? If you get anxiety when your socks are not in alphabetical order, you won’t get much value from a list like this.
One last important note about the list: Some questions are very, very straightforward. Other questions, as you read them, are totally ambiguous. That is the whole point. I want to help you figure out what questions to ask, and not simply tell you questions I would ask. Some questions overlap in subtle ways for some people, but might not for others. Therefore, improvise and tell me what to add to the list in the comment section below!
Uber-final Note: Please also forward me a 10% finders fee when you collect the deposit from your newly thrilled and delighted client who is impressed with your off-the-cuff competence! How impressive you truly are!
The list of 72 Top Questions to Ask New Web Design Clients
- How does your company handle email?
- Do you need any password protected areas?
- Do you have the Pantone numbers for your current company colors?
- Did you take a look at our portfolio?
- What is your time frame?
- Is this a brochure site, or a blog?
- Who is your audience?
- Do you have any specifications?
- What are the website addresses of your competitors?
- How many other companies have you talked to?
- Do you need a business card and letterhead?
- What is your main message?
- Did you or someone else register the domain?
- How familiar are you with search engine optimization and best practices?
- What are several websites you like?
- Do you currently have a website?
- Do you or anyone on your staff have Photoshop or other image editing software?
- Do you need search engine help?
- Does the site launch need to coincide with a product launch or any other important milestone?
- Do you need a content management system?
- How long have you had a website?
- Do you have photos you need to use?
- Will several people be editing the site?
- How many pages do you need?
- Do you have a catalog or brochure?
- How do people find your current website?
- Do you have a newsletter?
- Are you in touch with the orginal designer?
- Do you have access to the web server?
- What are several websites that you like the look of?
- Do you have control over the domain?
- Do you need any other promotional material?
- How familiar are you with usability studies?
- How important is search engine ranking to you?
- Is there any specific functionality you need?
- Will you be providing creative direction?
- Do you have your content done?
- Will your IT person be involved?
- Do you have a logo? What format is it in?
- How familiar are you with graphic design best practices for web designs?
- What is your current hosting company?
- Have you been through the complete web design and development process before?
- Who are your competitors?
- How often do you need to update the site?
- Describe the style of website you are looking for?
- Is the original developer still available?
- What is your budget?
- What is compelling about working with us?
- Do you need an image gallery?
- Are you or anyone on your staff familiar with HTML and CSS?
- Is your logo in Illustrator format?
- Do you need this to integrate with your existing identity pieces?
- How are you going to maintain the site?
- What software do you have?
- How did you find us?
- Did you read any of our blog?
- What bugs you the most about websites?
- Do you need any other graphic design help?
- Do you need social media tools built in, like Digg, Facebook, Twitter, Stumble Upon, etc.
- How familiar are you with web standards and web design best practices?
- Do you need the website to tie into any particular 3rd party applications?
- Do you need a contact form?
- Do you have a domain?
- Do you have any proposals from other design firms?
- How important is customization to you?
- Will you want or need help in making changes? If so, would you need help routinely?
- What do you need your website to do?
- Do you need ecommerce?
- Have you considered redesigning your logo?
- Do you have hosting?
- Have you considered taking a fresh look at your corporate identity? This a good time to consider refresh or an entirely new identity.
- When is the last time you updated the site?
Print the PDF Chart and put it next to your phone
Click on the chart graphic below* to download the PDF or download it here:
* Don’t forget to leave comments so I can tweak this list if need be!
[...] See the original post here: 72 Questions to Ask New Web Design Clients with PDF Chart | BonFX … [...]
Oh man, I don´t see my self approaching to my could be client making him go through a round of 72 questions.
The intention of doing the questions is 100% good, actually is a must do, but my 2 cents are:
1. Categorized the questions, so they know what are you looking for, maybe they want to answer first the categories they know better and stay at the end with the more technical categories.
2. Reduce the number of questions, you can do combos or include more stuff in just one question.
3. Make this questionnaire online with Yes and No options and some text boxes.
P.S.
You have a mistake in the title before the questions list:
“The list of 68 Top Questions to Ask New Web Design Clients”
It’s 72 not 68 right?
Thanks for sharing this good work!
I slapped my head the past two days… Thanks for this! You rock!
Hi Kevin: I don’t know about you, but one side of my head is permanently more red than the other from repeated slaps like that
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Hi Miguel – I hope you don’t torture your poor new client with 72 questions!! This is meant to jog YOUR brain and not your CLIENTS brain. I always improvise my calls so I can make sure I’m really listening. But in listening, I sometimes (well, many times) forget to ask basic questions because I get so lost in this or that of what the client is talking about. I’m also concerned about being professional and attentive. As you may know well, there is quite a bit of granular detail regarding even the simplest website. So for me, this random list works.
That said, I have a questionnaire that I use in the SECOND step, where I’m actually collecting real data for a real job or at least real website RFP or SOW.
I found a few typos in the list and the PDF, but didn’t see the big huge blatant sub-heading change. I just fixed it so I won’t confuse any more passers-by. Thanks for the tip-off. How embarrassing, really.
[...] Here’s the first 10 of 72 questions to ask web clients from bonfx. [...]
I am really glad to have gone through the post, its amazing I was trying to see whether it will be of any use me and I am sure going to use for future reference.
I probably won’t use all of the questions from this list but it’s a great reference to start, big thanks!
Hi Murlu: I hope you don’t use it all, especially all at once! But glancing at it during a call or composing an email might jog the ol’ noggin to ask this or that question. Your mind might catch a phrase on the sheet and stir up a line of questions for the client you might not have thought about otherwise…
Solid gold!
We have a survey piece that gets into further detail, but I love the idea of having something close at hand that at least does some prequalifying. All of those questions are leading questions – and being able to avoid the linearity of the “logically” grouped questions makes sure you can be more conversational.
I am getting better at being okay with the sock drawer not being ordered.
This knocked mine off.
Really liked your capitalgoodfund.org design, by the way, which drove me here.
Hi Ben: There is a time for organized socks approach and there is a time for the random-socks-generator approach! Hopefully something from this list will stick in your brain, and the next new client call will trigger the memory just in time to cinch up a sale for you
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I appreciate your comment about Capital Good Fund. It was a blast working with Andy Posner on that!
Comprehensive to say the least! Thanks for compiling this.
Thanks. Checked out your site – totally love it. That background image is great. Don’t ask me to explain why but I’m drawn to champagne-golden-mist-sparklish images. Minimalist-goodness! Looks like the trinity giving orders to pixie-angels hiding in the rocks
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Your list has several items repeated 2 or more times, in slightly different words. Why is that?
Isn’t 72 questions a bit overkill?! If I showed that list to a potential client I’d be scared they’d run a mile in fright
Thanks anyway
Many thanks Doug for your time on this, there were a few items I had overlooked. Cheers
Hi. That’s a great list but it’s a bit mixed up. For instance in Q39 you ask if the client has a logo and what format. Then on Q51 you ask if the logo is in AI format. Then only on Q69 you ask if he wants to redesign it.
hi there. Now i have to make some remarks on our post really. I’m a big fa of having everything in order, make statements clear, have clients define what they want and every time, but i mean everyt time i have lie 15 form on-Line always available if i find my self in situation t meet client i Starbucks and use them right away. And the story goes on, every next client I was basically focusing how to make those forms/tables/questionnaires call them how you wanted, better. Better looking, simplier, funnier, prettier, etc. And I don’t now, I had been doing that and in 90% of the times I learned a big – huge lesson.
1. Either my clients are dumb or somethings wrong with questions
2. Eitherr my client are really dumb and don’t understand how i portant is for them – not for me, for me it’;s better to focus on what they want – or questions are wrong agai.,
And I said already, in 90% of the time is like, “Pfff can my administrator do that”, “Can my office Mng answer them”, “Can you co me tommorow, i have a lot of work now,i need to have clear mind do decide what i want”…etc…and doing it for more than 10 years I can grantee, they didn’t know most of the times what they want because they expect from you some ind of impression work which’s gonna knock’them down, or simple they can decide. Also when it is about wealthier clients, it’s always about competition. So for the end, just to give you advice 100 of my 102 clients you would loose only by chasing them to answer you damn questions, and you know and they assume you do that to make it better, to understand them, to get to know your client, but again it’s some strange fisics, they just don’t want to get bothered like that. mt advice – brae those 70 question is like 6 parts, and after every part do some work, even print that a little bit of work (also I learned and noone can say different, they want to feel their work, to touch it, trust me), so after each question show some wor done and little by little you’ll get the most out of your client. Like this o answer you so much, ha, they didn’t do that much not even for their BA diploma in school. Good luck with those questions – they are realy goo questions, I’m not saying that but too muvch. I hope someone will agree with me?
I had client who come unexpectedly and ask me to do their organization logo. I was busy and I said “Yes sure I would love to participate and do tat for you”, then I gave her my laptop with “Logo-Request-form-which is basically questionnaire made of 25 question important to me before i start doing some work, especially whn it comes about branding. Client was looking at those questions and by-the-look-on-her-face you could see that she was so boring. I had to move questionnaire and start asing her verbally, even then didn’t wor. She said”It;s simple – I need that, hat and that.” Aha, Ok. simple for her, but one more headache for me.That is ussual reaction of Form-al questions.
@ Ralph: It looks like some questions might be repeated by they are not. Don’t read this list as a literal must-ask-every-question. The list is meant to jog your brain. Based on the client and context, “do you have a logo” is quite a different question from “what format is your logo in”. Don’t try to think of this as a jumbled up form. It’s meant for you to see your client and conversation with them from as many different angles as possible.
@ Andy: If you go back and re-read the intro material (perhaps it’s a bit too much!), you would see that this list is in NO WAY intended to present to the client. It’s meant for YOU when you are on the phone, or maybe even composing an email offline. It’s a “what am I forgetting” list meant to jog YOUR brain, not scare the bejeebees out of your client.
@ Mark: sounds like you got something out of it! Excellent!
@ Nuno: You got it right that the list is mixed up. That’s exactly what it’s supposed to be. Those 3 questions (among others) are not the same question at all. Again, this is meant to stimulate YOUR brain. For instance, you see the client has an ugly logo – might be time to ask for a redesign since you are redoing the site and the logo is hopeless. Another client says “Yes, I have the copy done, the photographs taken, and the logo from my other designer”, to which you might ask “what format is it in?” I’ve gotten logos from “designers” in Word. Oh, I should have asked.
@ Vladimir: 99% of all my clients are terrified by things like forms. I don’t know why this is, but for many reasons, they expect designers to be able to read minds, and they don’t want to think any more than they have to. I have found a free form, bite-sized approach works best. This list of 72 questions is a list of questions you might ask 5 or 6 of in a given conversation, only to go back later and ask a few more later. It depends. Clients can be so random. “One more headache for me…” – that is so true! Yes, clients want to give us their headaches, but they have to do some work or the headache won’t go away. The clients I work with won’t fill out forms. So the best I can do is ask questions, and hope to cover as many show stoppers up front, and then come back in subsequent conversations to fill in the blank. But, getting the show stoppers out of the way FIRST is what I aim for. This list of 72 questions is simply meant to stimulate that right-brain thinking to ask those questions and to ready your mind for that first call with a new client.
Excellent list of questions for potential clients, this will come in handy. Thanks.
@ Jordan: Glad you got something useful out of it. Thanks for posting!
These are good points. I’d love to see this broken down into stuff you can realistically ask the client when you first make contact, however.
@ Ian: Think of this as more for you than the client – something to read and keep in the back of your mind before you call. Or something to scan with half an eye while you are on a call. It’s meant NOT to be a break down list or form, but a right brain stimulator.
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[...] fluctuations, there was zero overlap: we all ask the same stuff. So I present below the best 72 questions to ask prospective web design clients, along with a PDF [...]
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Great list! thanks! I’m going to use some of these questions in my future projects – there’ll surely improve my work
The list is great but I doubt you can have the customer answer all of them. The client has to feel comfortable while most of the questions listed about can confuse him IMHO
Typo in Q50?
“Are you are anyone on your staff familiar with HTML and CSS?”
Shouldn’t the second ‘are’ be an ‘or’?
For the rest; great list, very useful!
[...] 72 Questions to Ask New Web Design Clients with PDF Chart | BonFX – Logo Designer & Freela… How many times have you hung up the phone after a chat with a new prospective client and then immediately slapped your forehead and said “I can’t believe I forgot to ask ______!”. Yes, fill in the blank. (tags: freelance webdesign clients checklist) [...]
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72 Questions to Ask New Web Design Clients with PDF Chart…
Very useful list of questions you should ask your every new client….
Hi Anastasia: Take a look at some of the previous comments – this seems to be a common misunderstanding. This is intended for you, not the client. Once you get that perspective it makes more sense.
@ Bas: Oh man, thanks! I just fixed the HTML! Good catch. I should add “Do you have someone in your office that can spell?” because I make no pretense to being a copy editor
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Great list, and great to have. Never thought to write myself a cheat sheet. Will be using this for the next potential client meeting as reference, there were defiantly a few in here i didn’t think to ask up front.
[...] 72 Questions to Ask New Web Design Clients with PDF Chart (tags: business webdesign) Possibly related posts: (automatically generated)links for 2009-11-16links for 2009-04-09 [...]
for all who’s asking should i ask all the questions to potential client? ask your self do you want to answer all the question?, definitely the answer is no; and the great job that’s Douglas Bonneville did is to assemble all the potential questions in one pdf file like reference for you, some questions must be asked some are relative to who’s your client.
thank you Douglas for the helpful topic, looking forward to your next post.
Very good list of questions ………….thanks for sharing this here
Mike: It’s good to jog your memory about questions to ask before a meeting…there are just so many things to forget. When we forget, we end up paying with time one way or the other. Anything, including this list, is a help if it saves time!
Thanks piczoom. Perhaps it could have been titled “72 Questions you COULD ask…”
. But yes, this post requires a careful read or else you might miss the gist. Thanks for stopping by – see you on the next post.
What a nice list, this is really helpful. Great list buddy.
Some good points here to jog your memory, but I need to agree with the people that say this list is too long… I would group them up and personally (despite the your resoning for having them in a random order) would probably put them into a logical order.
@ Damian: I think another kind of useful list could be made from this one if it was shorter and grouped logically, but it serve a different purpose from what is intended in its current format.
this is realy helpfull
Thanks for the great article. It can be really hard to create a good strong design for my own sites! I’ll definitely give this a try.
Keep writing, cheers!
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Thanks for this. Gives me a nice list to think about before my next web development project.
People who are excessively left-brained, are probably not designers.
True, but people who are excessively right brained probably can’t remember what questions they are supposed to ask about a design job: “What did you want on this page again?”