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You are here: Home / Typography / 23 Really Bad Font Choices

23 Really Bad Font Choices

December 10, 2009 by Douglas Bonneville

Font choices can make or break a message. In the 23 examples we created below, we broke the message on purpose to highlight how on a conscious or subconscious level, poor typeface choices negatively affect the message in the copy. First, pick an answer and then keep scrolling to the examples. You can also come back to this question, as it’s very important:

Would you find a whole dedicated book of "bad typography", and suggested fixes, something entertaining and instructive?

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Typefaces have personalities

If their personalities don’t match the essence of your business or message or text, you can create a conflict which distracts your audience. We had fun below creating some absurd and extreme examples of bad font choices to make a point, but they are based – at least in spirit – on examples we’ve come across over the years. Hyperbole? Indeed. Fun? Of course! So browse through these lovingly-typeset typographic wonders and consider font choices a little more closely on your next design project. NOTE: Please put your coffee down before reading the commentary. You’ve been warned. logo “Softer please…I said softer. SOFTER! SOFT…AHH-GATHA!!!”   angelos Like, maybe we could, like go for a ride later? Or like, right now? M’kay?   art-b-little Typographer you are not.   ashley I can see it now. Ashley is going to fill out my tax forms with multi-colored pen. Maybe even one of the metallic kind that bleed through the page, but look all shiny on the front.   be-very-calm I find your request…difficult. Just give me a minute, k?   bruisers Yoga mats, bamboo incense sticks, and mirror walls…could be dangerous.   ceramic Well, they say the cobbler’s kids don’t get any shoes.   country-manor I must hurry up and get my space pegged and claim an adirondack chair in the shade. But first I have to run to the bar to place my drink order. Shoot, look at the line!   daycare Seem’s like Amanda is hiding something. An ulterior motive?   dr-fangser We could deduce that Dr. Fangser Brown gives each client an application of his own unique style of cosmetic upgrading.   eatinwell Ok, this example here is simply…a disconnect. There is no connection whatever between the personality and expected usage of the font with the business name or the industry of the business. Honestly now – how many times have you seen that before? How many times on the way to work today? How many examples in today’s mail?   fluffy-pillow Hmm…I don’t feel so comfortable. This font sends the exact opposite feeling of a fluffy pillow. Angular, harsh, and generally uncomfy.   gutter-repair I’ll let you ponder this one…   hire-me No.   iron-maiden This is an entirely offensive and inappropriate font choice.   lets-swim What a shocking suggestion! Is it safe? Can I take my hair-dryer in to warm up the water?   microshack Thank goodness we found a Computer Shack that was still open tonight! I need a new wall wart power supply for my Texas Instruments TRS-80, as well as a 50 pack of C-size batteries for my remote control toy tank!   playground “Mommy, I don’t like this park. Why does there have to be old, yucky, band-aids all over the slide?”   remove-shoes This is gonna hurt. I know it.   switzerland I think maybe we misapplied a little something here…   twitter Hadst thou not heardest of thither new-fangled tecknologies? A wee fowl didst tell me just now. But pray tell, what exactly is “Web 2.o”? And wither dirst it goe?   typography This is wrong on all the right levels to indicate that an article titled like this is not worth a click.   willie-b-good A lawyer who thinks he’s a comic – what a joke!

Yo, Font-Addict! Make sure to check out The Big Book of Font Combinations. Go grab a copy from Amazon or B&N, or grab the DISCOUNTED ebook PDF digital download version (40% OFF the hardcover retail price!) from the BonFX Store, and stare at all 350+ examples of informative font combinations for web and print. You know you want to!


More Resources:

  • Choosing a typeface timelapse – Brian Hoff (note: very cool video! check it out!)

Filed Under: Typography

About Douglas Bonneville

Douglas has been a graphic designer since 1992, in addition to software developer and author. He is a member of Smashing Magazine's "Panel of Experts" and has contributed to over 100 articles. He is the author of "The Big Book of Font Combinations", loves cats, and plays guitar.

Comments

  1. Douglas Bonneville says

    January 28, 2010 at 3:13 am