If you been following the blog here at bonfx.com you have undoubtedly been made aware of my new book in the works. How do you promote a book? Well, if you have followed any news about the iBookstore for iPad, or the Nook or Kindle, you know that the old school Publisher/Author model is over with, and the new models rushing in like water from a burst dam. The bottom line is that talking about your book on the web is the new model, pretty much. Everything else is a footnote.