What are the most popular web fonts in the world?

What are the most popular web fonts in the world?

The most popular web fonts

We are tracking nearly 2000 of the most popular web fonts across 10,000 of the most visited websites ranked by Alexa. Head on over to Fonts of the World to see and explore the data, and click some examples to see what you are missing!

The data is very interesting. Arial has the lions share of usage. Will Arial be the most popular font…forever? And look at how widespread the usage of icon fonts has become: as of today, the fifth most popular web fonts in the world is an icon font.

Web font usage trends: coming soon!

We are adding weekly data and trending charts so we can track web font usage over time. It will be fascinating to see what the data reveals as the weeks go by and the data piles up.

Stop by Fonts of the World, and don’t forget to sign up for the newsletter!

Where to buy expired domains

Where to buy expired domains

Simple: at our new sister site Oxbow Domains – the expired domain specialist!

If you need high-quality, no-spam expired domains for your PBN, SEO work, or affiliate sites, please check out Oxbow.

Logo, Branding, and Design

We had a blast working on the logo and branding for the site. The logo is a stylized ox bow, and references our crawler software, Ox.

The website is designed at and hosted by Squarespace, and uses their Pacific template. This is the first time we’ve used Squarespace Commerce and it is really an excellent product. Highly recommended.


Even if you aren’t on the market for expired domains (yes, it’s a niche market to say the least), do stop by and see how GREAT the design is, and how flexible Squarespace can be.

Explain in a few words, what are expired domains for?

Links from quality sites to your main website are the main factor in how Google ranks the quality of your site. If you can’t easily get natural, organic links back to your site, you can create a “network” of websites using domains from sites that themselves had a naturally strong set of links  pointing to them. If you acquire these domains, add new content, and generally make them look like “real” sites again, Google will allow the “link juice” from those reconstituted sites to flow down to your main site. So, if you collect a little set of these “expired domains” and fluff them back up, you can reap the benefit of the hard work of the previous owners, and Google’s ranking method is glad to help your main site that these “network” sites now point to! It’s a simple yet powerful concept that takes advantage of how Google works.


A book of free wedding font combinations?

A book of free wedding font combinations?

Free Wedding Font Combinations

We get a lot of traffic about font combinations because of our typography book, font app, font articles, etc. One of the most popular searches that we don’t have any posts or books on is for “free wedding font combinations”. So this is a shout out to anyone searching for some help on how to put together typography for wedding invitations, professional or otherwise, using only freely-available typefaces. Would you be interested in a book dedicated to this topic? From what we can tell there is a lot of interest, but we aren’t sure if it’s enough to justify a dedicated book. Take a look at The Big Book of Font Combinations to get an idea of what a wedding invitation focused book might look like.

Continue reading “A book of free wedding font combinations?”

Re-redesign of nbcnews.com gets it right, sort of

Re-redesign of nbcnews.com gets it right, sort of

The widely-panned nbcnews.com website redesign from February 2104 is getting a facelift—after a really bad facelift!

You read it here first. In my previous article highlighting the flop redesign of nbcnews.com, I excoriated the horrible design misfire and left it at that. In private conversation, I told friends how such a bad user experience was going to impact their reader stats negatively. Well, the numbers are in:

nbcnews.com redesign

The nbcnews.com website was already declining when the silly redesign was launched in February. They had a functional site, but the hyper-partisan cheerleading, I mean news reporting, was the real issue behind their decline in the first place. The overly-picturesque giant-comic-book redesign effort, which was an attempt at a branding turnaround, simply hastened the continued decline in visitors because it was simply unreadable as a source of news. Apparently, some Very Smart People™ at nbcnews.com thought mixing partisan news, coloring books, and Flickr, would equal a turnaround in the decline of their viewership. It did not work.

So how does the new design look, which is available for the moment in a preview opt-in section of the site? In a word, improved:


There are now 17+ story links above the fold, and a full suite of site navigation tools to quickly get you some place else. And if you flip to a mobile device, you get a very-workable no-nonsense sans-comic-book layout and typographic treatment (hidden pun in there, for sharp-readers only).

The mobile view looks good too:


Overall, we can see it’s very much a work in progress, but progress in the right direction.

What about Search? Let’s quote my previous post on this:


You clicked “Search”, didn’t you. You were warned.”

Hopefully they’ll fix that search box before the real site goes live :).

In the meantime, if you want a ton of news in a legible format, try Real Clear Politics (for desktop) or the Real Clear Politics app (for mobile). You’ll get a cross-section of headlines from all major news outlet in a cohesive, news-focused UI that knows what it is trying to do.


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